Thursday, October 21, 2021

Big blow to Royal Enfield, sales down 44 percent in September

The month of September has not proved to be much better for Royal Enfield. The company’s sales have seen a decline of 44 percent. In September 2021, Royal Enfield has sold a total of 33,529 motorcycles. Whereas in the same month last year, the company sold a total of 60,331 vehicles. In this way the company’s sales decreased by 44 percent. The company claims that sales have been affected due to semiconductor shortage.

While the company has registered a decline of 52 per cent in the domestic sales of Royal Enfield, the export has also seen a growth of 52 per cent. The company sold 27,233 units in the domestic market last month and exported 6,296 units. In September 2020, the same figure was 56,200 units and 4,131 units respectively.

Royal Enfield in its statement said, “The ongoing global shortage of semiconductor chips and the recent lockdown in some source markets have impacted sales in September. The situation has improved towards the end of September, and the availability of parts for FY2022. Expected to accelerate from the third quarter onwards.” Let us know that recently the company has updated its best selling model Classic 350.

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Classic 350 comes with new features
The company has upgraded many features from the handlebar to the seats and silencer in the new Classic 350. It gets comfortable seats and more powerful exhaust sound than before. The new Classic 350 also features tripper navigation with Bluetooth connectivity and Fuel Guage. The kick has been removed from it. The company has also made changes in the platform and engine, which have been taken from the Meteor 350.

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