“The first French produce was marketed from June 16 and will be available by the end of October,” reports Amelie Tacon Santos, food chain manager at Sakata Vegetables Europe. Although last year it was possible to find this new variety of broccoli in France cash & Carry, now available in large delivery and fast business. “Consumers will be able to find it among the IV range of products in 180g or 200g formats, or in the fresh fruits and vegetable section. cash & Carry Larger packs are available, such as 400g or 800g.”
Bimi® Broccoli: Long Stem Single Broccoli
Although it is already well known in Germany, Spain, Portugal, the Netherlands and the United Kingdom, this new variety of vegetable aims to win over the hearts of the French. “It’s a novelty that goes beyond the brand. Bimi® is the name we’ve given to this little vegetable for the European market. It’s a simple name that suits it well, as in Japanese it means ‘ Delicious’, ‘Excellent’. In the UK, Bimi® is offered under the name Tenderstem®, meaning ‘tender stem’.”
It has been naturally developed using traditional plant breeding techniques to provide consumers with a delicious edible stem full of nutrients and flavour. It is a small vegetable known for its tenderness and delicate nutty flavour.”
Great Variety in Preparation
But what makes it interesting is the variety of ways to consume it. “It can also be steamed, roasted, sautéed or raw. It is a vegetable that can be cooked in all its forms and in the shortest amount of time. It fully meets the needs of the French market: healthy Food but with less preparation time. It is also a vegetable that seems to be popular and we have received positive feedback from all those who have been able to try it.”
