Saturday, November 26, 2022

Black Friday is spending in 2021, says Shopify; Plus, the 5 Hottest Items

Ottawa –

Shopify says shoppers broke a Black Friday record this year, with more than $2.9 billion in sales on its platform, and plenty of shoppers got their deals during lunch.

The Ottawa-based e-commerce company says shoppers spent more on average this year than last year, and more than two-thirds of sales came from mobile devices.

Peak selling time was 12 p.m. ET, with shoppers worldwide spending $3.1 million per minute at 12:02 p.m. Shopify said it already had a billion dollars in sales by 4 p.m. ET, four hours earlier than in 2020 were made.

Ottawa ranks fourth among the top five Canadian cities where shoppers were shopping, with Toronto at the top. Calgary and Montreal were in second and third place, respectively, and Vancouver came in fifth. Ottawa also appeared in the top five for most curbside pickup orders and local delivery orders.

Companies like Trexity are benefiting from our desire to deliver goods to our doorsteps.

“We have become accustomed to bringing things to us, it is the convenience factor,” said CEO and co-founder Alok Ahuja. “But at the same time, I think people in general are starting to value more time. I think delivering things is you are overestimating how important your time is.”

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Shopify says that according to company statistics, its average cart price was $150.11 CAD, up from last year’s $128.50. Sixty-seven percent of orders in Canada were made on mobile devices, up from 61 percent. Last year’s Black Friday sales totaled $2.4 billion.

Clothing and accessories were the most popular items, followed by home and garden goods, health and beauty products, food and beverages, and toys and games. Food & Beverage tops the list for local delivery orders.

Shoppers in London, England top Shopify’s global chart for sales. New York, Los Angeles, Brooklyn and Chicago joined the top five cities around the world.

Michelle Vasilshain with the Retail Council of Canada says the market is shifting to a mix of online and personal shopping.

“While online shopping will continue to be important, there is definitely going to be a mix between physical and online stores; It is important now, and I think you will continue to see it develop,” she explained, while the growth of Black Friday in 2021 is a sign that people are feeling more confident. “Consumers are far more optimistic than they were last year and they actually have a strong desire to return to more normal holiday traditions and that includes shopping in stores.”

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The hottest items in 2021

According to Shopify, its top trending items are The Nugget Couch, Luna Leggings, Hydrojug Black Friday Bundle, Luxe Core Sheet Set from Brooklinen, and the Perfect Pot.

The average price of carts worldwide was $101.20 USD, up from $90.70 last year.

The company also says that delivery of every order placed on Shopify’s platform on Black Friday was funded for 23,000+ tons of carbon removal to combat emissions.

Shopify powers over 1.7 million merchants around the world in 175 countries.

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