BMW was the best-selling German premium carmaker last year, beating Mercedes-Benz by a slim lead. Both brands posted a drop in their deliveries, but the Munich firm managed to deliver a further 56,792 vehicles worldwide to claim victory.
BMW sold a total of 2,100,692 units worldwide last year, representing a decrease of 5.1% from the previous year. Mercedes-Benz, for its part, recorded 2,043,900 sales, down 1.0% from the previous year.
The BMW Group once again significantly accelerates its growth in electromobility in 2022. As previously announced, BMW Group was able to more than double its BEV sales (+107.7%) from 2021, with a total of 215,755 BMW and MINI fully electric. Delivered vehicles to customers. A major milestone was reached when BMW Group handed over its 500,000th all-electric vehicle to its new owner late last year.
“Our strong product line is the best response to a challenging environment, and enables us to double sales of all-electric vehicles again in 2022,” said Peter Nota, Member of the Board of Management of BMW AG. Brand, Sales. “We are confident we can build on this success in 2023 as we continue to see particularly high order intake for our all-electric models,” Nota said.
BMW Group to deliver a total of 2,399,636 BMW, MINI and Rolls-Royce vehicles to customers worldwide in 2022 (-4.8%); A year in which all industries faced headwinds due to supply constraints, China’s pandemic lockdown and the war in Ukraine. The main impact was felt in the first six months of the year, with deliveries down compared to the previous year. Sales increase further in the second half of 2022. In the fourth quarter, the BMW Group registered significant sales growth of +10.6% with 651,798 vehicles delivered to customers.
BMW Group is optimistic about the year ahead. “We will be on course for profitable growth in 2023. There will be a clear focus on enhancing electromobility. The next milestone is for 15% of our total sales to come from all electric vehicles by 2023. With the launch of the BMW i5 later this year, we are taking another important step towards the electrification of our model line,” according to Nota.
The future of the BMW Group is electric, circular and digital. A highlight on the road to NEUE KLASSE was presented at CES in Las Vegas last week: The BMW i Vision Dee represents the BMW Group’s vision of the digital experience of the future, both inside and outside the vehicle. BMW Group will provide more details and glimpses of the revolutionary concept vehicle NEUE KLASSE during 2023.
Along with this, the company is taking the digitization of sales and marketing further. In future, BMW Group will rely on direct sales in 24 European markets, with agents acting as sales representatives; This creates the conditions for a seamless transition between the online and offline customer experience. The new agency model has a clear goal of improving customer satisfaction and premium brand experience, and reaching new target groups of savvy online customers. The new BMW Group agency model will also create price transparency and ensure that customers experience the same consistent offer across all sales channels. This year will set conditions that will allow Mini to debut in 2024, followed by BMW in 2026.
The My BMW/MINI App is a central element of the sales realignment. With its multiple features and intuitive user interface, it guides users through the best customer experience in the industry. The My BMW/MINI app serves as the interface for personalized customer interactions with approximately two million users in approximately 50 markets every day.
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BMW brand maintains No. 1 position in world premium segment
The BMW brand sold a total of 2,100,692 units (-5.1%) worldwide last year, maintaining its No. 1 position in the global premium segment. The BMW brand also experienced strong growth in electric vehicles. For the full year, sales of electric vehicles (including plug-in hybrids) grew 35.6% over the previous year with 372,956 vehicles.
The attractive product portfolio of the brand is proving to be extremely popular among the customers. This is reflected in the higher new orders for models such as the BMW X1, iX1, i4, iX and i7 models. Later this year, BMW Group will expand its electric line-up with the BMW i5.
BMW M celebrates its 50th anniversary with a record year
Despite the challenges of supply constraints, BMW M GmbH ended its anniversary year with a new all-time record. BMW M registered a growth of +8.4% over the previous year with sales of 177,257 units. At the same time, BMW M made great strides with the electrification of its product portfolio. The launch of the first two fully electric BMW M performance models, the i4 M50 and ix M60, the first high-performance electric model, the BMW XM and the new M240i Coupé contributed significantly to this successful year. -end. The new versions of the BMW M2 and the recently launched BMW M3 Touring also contributed significantly to the sales growth last year.
In parallel with these new additions to the product line, BMW M experienced continued strong demand for its top performance derivatives, the M3 and M4, and its long-established X model in its 50th anniversary year. As a result, the outlook for 2023 is very positive for BMW M GmbH, with the promise of more record results to come.
MINI Electric* continues to be the best selling MINI model variant
Premium car brand MINI sold 292,923 units (-3.0%) last year. Sales of electric MINI models developed positively: the number of electric MINI models (including plug-in hybrids) sold increased by +14.3% to 60,839 vehicles and thus account for almost 21% of total MINI sales worldwide in 2022 Happened.
The all-electric Mini Cooper SE* continues to be the brand’s best-selling model variant in 2022. Last year, a total of 43,744 Mini Cooper SE* were sold worldwide, up +25.5% on the previous year.
2023 will be a very important year for Mini. The brand is celebrating 110 years of car production at its main plant in Oxford and will introduce the first two fully electric models in the new MINI family.
Rolls-Royce Motor Cars records highest sales in its 118-year history
In the year that Rolls-Royce Motor Cars introduced the world’s first ultra-luxury electric super coupe, the Spectre, the company also recorded the highest sales in its 118-year history, with 6,021 cars delivered to customers worldwide (+7.8% ). , Several regions achieved the highest sales in their history.
Each one of those cars was custom-built: to the exact wishes of the customer, down to the last detail. The value generated by the brand’s unique bespoke offering was greater than ever, with customers now paying almost half a million euros on average for their exclusive Rolls-Royce.
Product portfolio led by Cullinan and Ghost continues to drive global demand: following a huge world premiere success in October, order bank across all models extended to 2023 Specter with very strong pre-orders for new all-electric Specter The exceptionally positive response from customers has come as the brand prepares to make only fully electric cars by the end of 2030.
BMW Motorrad records highest sales in company’s history
With a total of 202,895 motorcycles and scooters delivered to customers, an increase of +4.4% year-on-year, BMW Motorrad recorded the highest sales in the company’s history. Regions in Europe, the Americas and Asia, in particular, posted new sales records and contributed significantly to BMW Motorrad’s record sales. The brand’s compelling product line-up, with successful products shaping their respective segments, and the market introduction of popular new models, such as the all-electric BMW CE 04, were key factors in the successful outcome of 2022.
BMW and MINI sales by regions/markets
BMW Group delivered a total of 791,985 BMW and MINI vehicles to customers (-6.4%) in China last year. 199,112 vehicles were sold in the fourth quarter, an increase of +12.7%.
BMW and Mini sales in the US uh. Theirs was 361,892 units (-1.3%) between January and December. Sales developed positively in the fourth quarter: BMW Group deliveries increased by +11.1% year-on-year, reaching 112,057 units.
In Europe, the BMW Group plans to sell a total of 877,369 BMW and MINI vehicles in 2022 (-7.5%). In the fourth quarter, the company delivered 247,551 units to the customers. This shows an increase of +10.9%.
In Germany, 252,087 BMW and MINI vehicles were registered throughout the year.
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Thus, BMW Group is expected to sell 2,399,636 units worldwide in 2022, down 4.8%, but maintaining its No. 1 position in the global premium segment; All-electric vehicle sales more than doubled to 215,755 units (+107.7%); Sales increase by 10.6% in Q4 2022 and MINI Electric is the best selling MINI model variant