Famous clothing brand Zara has faced heavy criticism for its recent ad campaign. The advertisement was shot in the background of statues of severed organs, because of which people linked it to the destruction in Gaza and said that the company was taking the help of deaths for marketing. In the ad campaign titled ‘The Jacket’, model Kristen McMenamy is seen posing next to a mannequin covered in white clothing and plastic.
On the other hand, the Spanish company Zara claimed that through this campaign only to show the design of the jacket, but the kind of pictures of the campaign came out, it made people angry and #Boycottzara started trending against to Zara on social media.
Melanie Alturk, CEO of fashion brand Haute Hijab, expressed concern over Zara’s campaign. Palestinian artist Hazem Harb called for a boycott of Zara, saying that showing scenes of death and destruction in the campaign is horrific and immoral.
Instagram influencers Dr. Noor Ahmed and Dr. Hina Cheema criticized the campaign in a post and said that Zara deliberately linked its campaign to the destruction in Gaza. He said that Zara knew what the reaction would be after the release of the campaign, however it all turned out.
What’s in the ad?
Zara’s new ad was shot by photographer Tim Walker and art directed by Baron & Baron. In the pictures, McMenamy can be seen in different jackets in a room with a white background. There was broken wood and debris lying around the room. Some parts of some statues were seen broken and they were wrapped in white cloth and plastic. In one photo, which has now been removed from the campaign, the model wears a leather jacket with a plastic-wrapped mannequin placed behind her.
In one picture, the model is seen carrying a mannequin wrapped in a white cloth over her shoulder. People on social media were very angry about this and said that Zara is using the ongoing massacre in Gaza for her campaign.
Despite a lot of criticism, Zara has not released any statement about the controversy.