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love study “A Look at Commercial Real Estate in Latin America / Lifestyle Survey” Reasons for visiting a store are measured.
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Zara Home It is one of the leading brands in the retail sector.
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Point of sale today is an important place to understand the market.
a tiktoker Who Claims to be a Brand Expert Explains the Reason Zara Home He sells his products very expensively in his store. We compared this fact to a sales strategy that Soriana implemented in its stores, and we explored the challenge of selling at the point of sale.
inside study “A Look at Commercial Real Estate in Latin America / Lifestyle Survey” Mexican consumers were asked why they visited a store and 29 percent believed it was a more reliable way to shop, another 21 percent said they distrust the handling of personal data in online stores, and 14 percent Untrusted do home delivery.
Zara Home and Brand Meaning
Zara Home Stands out to be a brand of great value in the market, able to grow in a segment of products for the home, thanks to the elements that paola diaz del castillo (@paoladiazdelcastillo, TIC Toc) has been identified in a video where he visits one of the brand’s stores.
@paoladiazdelcastillo It takes less than ten seconds for us to get a first impression, 55% completely and exclusively depends on the image, same is the case with brands. So if you have a premium brand in mind, follow these tips that Zara Home does so well. #marketing #Zara #home #business #companies #ceo #value #brand #image ♬ original sound – Paola Diaz del Castillo
The self-proclaimed brand expert begins with an example shown in her video, a glass jar priced at 600 pesos. The first element he identifies is that the store uses words in English and French on its products, as a way of creating an impression that they are of higher value.
Another element that the brand expert highlighted is that the space has warm lighting and display of products in the store as a way of creating a cordial atmosphere, which helps the consumer to know that it is at home. How will you look?
One aspect about these stores is that instead of their offers, the store names their products as special prices, so as not to give the impression that something cheap is being bought.
“What he achieves is that people buy his goods, even though they are more expensive than elsewhere,” explains the young woman.
This interesting approach reminds us of the challenge that retail has today, to achieve product sales with strategies that manage to capture the attention of the consumer, as they provide experiences that, as Soriana Help to understand the market, however without results.
The store implemented night sales, where it promised to keep its stores open all night in November 2022. When we reported, “Soriana has night sales and visitors prefer to sleep”, explained how some Consumers who went to various branches of the chain, to try to buy products at low prices, were shocked to find that they were empty and without offering the products they were looking for.
@roy_savinon we too nervous to go at 2am?
This Bad Experience Generated Over 100,000 Replicas TIC Toc where he denounced the incident and demonstrated the challenge of a good promotional strategy at the point of sale.
We already have two cases of how branding can turn a point of sale into an extraordinary location and a poor guideline for securing sales. On the one hand, we discovered the strategy of Zara Home, which applied all kinds of resources to sell ordinary products at a higher cost, and on the other hand, we looked at the case of a supermarket chain that was able to cross-promote a promotional strategy. failed, where its employees had to stay awake all night.
These events remind us how valuable the physical point of sale is and how central the strategies in this segment are to create unique selling conditions.
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