Monday, February 6, 2023

Brand reputation ranking of January variety stars revealed

The Korean Business Research Institute has released this month’s Brand Reputation List for Variety Stars!

The rankings are determined through an analysis of consumer engagement, media coverage, interactions and community awareness rates of 50 popular artists using big data collected from December 1 to January 1.

With an increase of 20.03 percent since December, Yoo Jae Suk has topped the Reputation Index list with 3,305,504. His most searched keywords are “congratulations,” “award,” and “take a challenge,” while related terms include “running man,” “you quiz on the block,” and “just an excuse.” Star’s positivity-negativity analysis also revealed a score of 85.57 percent positive responses.

Meanwhile, Jun Hyun Moo moved up to second place after experiencing a 71.70 percent increase from the previous month’s reputation index. Star’s score in January was 2,162,063.

Shin Dong Yup came in third with a brand reputation index of 2,032,058, experiencing an impressive 113.10 percent increase in his score since December.

Lastly, Kim Jong Kook and Lee Sang Min ranked fourth and fifth on the list respectively.

See this month’s Top 30 below!

  1. u ja suk
  2. jun hyun moo
  3. shin dong yup
  4. Kim Jong Kook
  5. lee song min
  6. ahn jung hwan
  7. kim min kyung
  8. tak jae hoon
  9. kim sung joo
  10. lee kyung kyu
  11. kang ho dong
  12. Jo Se Ho
  13. Kim Joon Ho
  14. park myung soo
  15. Kim Gur
  16. jee suk jin
  17. seo jang hoon
  18. kim jong min
  19. song eun yi
  20. hong hyun hee
  21. park na rai
  22. kim shin young
  23. haha
  24. Kim Heechul of Super Junior
  25. lee chun soo
  26. jung joon ha
  27. kim sook
  28. lee dong gook
  29. kim dong hyun
  30. lee soo gun

Watch Yoo Jae Suk in “Running Man” below!

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Top photo credit: ExportNews

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