The Korean Business Research Institute has released this month’s Brand Reputation List for Variety Stars!
The rankings are determined through an analysis of consumer engagement, media coverage, interactions and community awareness rates of 50 popular artists using big data collected from December 1 to January 1.
With an increase of 20.03 percent since December, Yoo Jae Suk has topped the Reputation Index list with 3,305,504. His most searched keywords are “congratulations,” “award,” and “take a challenge,” while related terms include “running man,” “you quiz on the block,” and “just an excuse.” Star’s positivity-negativity analysis also revealed a score of 85.57 percent positive responses.
Meanwhile, Jun Hyun Moo moved up to second place after experiencing a 71.70 percent increase from the previous month’s reputation index. Star’s score in January was 2,162,063.
Shin Dong Yup came in third with a brand reputation index of 2,032,058, experiencing an impressive 113.10 percent increase in his score since December.
Lastly, Kim Jong Kook and Lee Sang Min ranked fourth and fifth on the list respectively.
See this month’s Top 30 below!
- u ja suk
- jun hyun moo
- shin dong yup
- Kim Jong Kook
- lee song min
- ahn jung hwan
- kim min kyung
- tak jae hoon
- kim sung joo
- lee kyung kyu
- kang ho dong
- Jo Se Ho
- Kim Joon Ho
- park myung soo
- Kim Gur
- jee suk jin
- seo jang hoon
- kim jong min
- song eun yi
- hong hyun hee
- park na rai
- kim shin young
- haha
- Kim Heechul of Super Junior
- lee chun soo
- jung joon ha
- kim sook
- lee dong gook
- kim dong hyun
- lee soo gun
Watch Yoo Jae Suk in “Running Man” below!
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Top photo credit: ExportNews
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