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Thursday, December 01, 2022

Bringing Ecuadorian Superfoods and Exotic Fruits to the World

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Felipe Guevara, Founder and CEO, AW (Nutrition)

I knew there was a difference between my passion for fitness and my career. Ultimately, it inspired me to turn Ecuador’s unique crops into wonderful added-value protein nutritional supplements that could be aimed at health and wellness-oriented consumers.

As an expert food technologist, accomplished entrepreneur and extreme sports enthusiast, Felipe Guevara continues to travel at the forefront of food innovation in his home country of Ecuador and around the world. In his most recent and major business venture, Guevara is taking his company AWÁ Nutrition internationally, developing, manufacturing nutritional supplements made from ancestral Andean superfoods for daily health conscious individuals as well as dedicated athletes. and commercializing.

After significant success in his home country of Ecuador, Guevara wasted no time in taking the brand to the global market. While some would consider it to celebrate its success in developing a major national brand, the CEO of AWÁ Nutrition continues to expand the company into new markets, most recently entering the United States.

a lifetime of multinational experience

Born and raised in Ecuador, Guevara developed an extensive knowledge of the country’s unique crops, agriculture, fruits and flavors at a young age. Combining this unusual expertise with his passion for personal fitness and adventure, Felipe will embark on a 20-year journey, and continue through the food/beverage and nutritional supplement industries. This would eventually lay the foundation for their success in establishing AWÁ Nutrition, quickly becoming a global player in the protein supplements category.

At just 18 years old, Guevara devoted himself to learning all about Ecuador’s agro-industrial environment. During 2003 and 2006, during his studies and R&D work in Europe, he began developing the first quinoa protein concentrate, a critical and disruptive breakthrough concept at the time. After obtaining a Masters degree in Food Technology at Wageningen University in the Netherlands and working for major European multinational players in the protein and human nutrition industry, such as Friesland Campina and Arla Foods Ingredients, he founded his first company in 2011 , Alimalogia Food Consulting, where they developed the first ready-to-drink horchata beverage, making a successful launch to bring unique herbal nectar drinks to consumers in Ecuador.

This experience in food and beverage innovation will guide them to seamlessly incorporate AWÁ Nutrition’s unique, plant-based superfood ingredient Andean lupine into their products. The use of Andean lupine in plant-based proteins and exotic fruits complements a significant and ever-increasing consumer trend. Like acai, which is now widely popular in Western countries, it was once a staple of the indigenous population in Brazil.

Pursuing a High Performance Active Lifestyle

Matching his high level of entrepreneurial spirit and business acumen, Guevara incorporates equally important passions – fitness and exercise – into his daily routine. He regularly pursues his love for extreme outdoor sports in Ecuador, Isla de la Plata, the Galapagos Islands as well as other countries in South America and Europe. When managing the day-to-day operations for AWÁ Nutrition at Home, Guevara balances her work out with her personal fitness routine, combining functional exercise, high-intensity cardio and weight training.

“My passion for sports and fitness taught me the need to consume protein supplements and reach higher performance levels. I was always trying new supplements to improve muscle growth and recovery and had tried hundreds of brands and protein supplements. However, I’ve never found one that has a great amino acid profile, is easy to digest, and has little or no inflammation,” Guevara said. “I knew there was a link between my passion for fitness and my career.” Ultimately, it inspired me to turn Ecuador’s unique crops into amazing added-value protein nutritional supplements that can be aimed at health and wellness-oriented consumers.”

With the help of his food innovation background, Guevara develops AWÁ Nutrition’s products with all-natural, non-inflammatory, nutrient-rich and high nutritional quality vegetable proteins. In pursuit of a clean label, products are naturally flavored with fruits that are high in vitamins, minerals and antioxidants that provide micronutrients important for metabolic health and functional benefits. Each of AWÁ Nutrition’s product formulations is developed with the consumer in mind – free of allergens, GMOs and added sugars.

Dedication to Ecuador and the Andes

Guevara’s lifelong vision and commercial success come with a deep appreciation and commitment to his Andean heritage. Ecuador’s food, culture, music, family and the exotic atmosphere of the Andes Mountains, coastal region and Amazonian influence have contributed to the founding of AWÁ Nutrition and their passion to lead business in global markets.

This background would culminate in the founding of AWÁ Nutrition, their products often referred to as the Ancestral Wellness of the Andes. As the success of her company continues to spread far and wide throughout the United States and beyond, Guevara maintains a commitment to her roots and true passion for sharing the beauty of Ecuador with healthy lifestyle consumers and athletes around the world.

AWÁ Nutrition’s plant-based smoothie-mixes come in two lines for personalized nutrition. The Lifestyle Active Series is tailored for the everyday healthy lifestyle consumer and is available in six Andean flavor mixes. The High Performance range of blends are ideal for more serious athletes and are available in four Andean flavor blends.

AWÁ Nutrition. about

Based in Ecuador and with offices in Santa Monica, CA, AWÁ Nutrition’s mission is to promote an active lifestyle and encourage nutrition awareness through unique and natural Andean plant-based nutrition products. We source from local, small scale producers and cater to consumers who consciously seek quality products with a greater purpose. A direct percentage of sales of AWÁ Nutrition products goes toward supporting social responsibility and nutrition and sports programs for disadvantaged communities in Ecuador. Follow AWÁ Nutrition on Facebook, Instagram, and LinkedIn.

contact

For retail, wholesale and distribution inquiries: Felipe Guevara, CEO, AWÁ Nutrition, [email protected]

For media inquiries: Evan Tompros, Compass Natural, [email protected]

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