NEW YORK ( Associated Press) — “MJ,” the hit Broadway musical about the king of pop, got a massive box office hit after winning four Tony Awards. And getting valuable exposure in front of millions of people during their electric telecast performance.
Michael Jackson Show It may have lost the Best New Musical crown to “A Strange Loop,” but it won a Best Actor in a Musical trophy for Miles Frost and pulled in $1,661,000 during the week following the Tonys. This is the biggest jump at the box office last week on Broadway and a new high for the show.
“One of the benefits of being able to be a Tony Nominee is that you have the opportunity to perform at Tone and to be able to put on our show in front of so many people who are avid theater lovers,” said Leah Wolak , major manufacturer.
Another show that received a post-Tony boom was “A Strange Loop,” which grossed $845,313 for the week ending June 19, a jump of $168,998 over the previous week and a new high for the show.
Other musicians saw more modest gains, such as “Six” and “Paradise Square”, with a show-stealing performance by Best Actress in a musical Joaquina Calucango.
“MJ” is set during Jackson’s 1992 “Dangerous” tour prep and with songs such as “ABC,” “Black or White,” “Blame It on the Boogie,” “Bad,” “Billy” Melts back in time to trace puberty. Gene,” “Off the Wall” and “Thriller.” It also won Christopher Wheeldon the Tony Award for Best Choreography.
“MJ” is planning a national tour beginning in Chicago in July 2023, with a stop in Charlotte, North Carolina that September. Wollack spoke to London, prompting speculation that West End production could be resumed.
Because the “MJ” is not a star vehicle, Wollack hopes to be able to find a genius like Frost to lead other companies. “I think there is amazing talent in the world, and we look forward to finding people and roles in different companies for years to come,” she said.
The Tony Awards reached 4.22 million viewers on June 12, a bounce-back for Broadway after last year’s show in September was watched by 2.75 million people. Many were surprised to see Frost moonwalk during his performance of “Smooth Criminal”.
Wollack was kind in his Tony win, “Any show that managed to perform this past season really deserves a Tony.”
“I was so proud to be part of this season and to be part of this community because this community is so resilient and dedicated and wants to create,” said Wollack, whose other Broadway credits include “Shuffle Along,” “Tootsie” . Upcoming “Almost Famous.”
Exposure on the Tony telecast usually translates to higher numbers at the box office the following week, but that certainly wasn’t the case with “The Music Man,” which lost $1,631,334. Star Hugh Jackman was not performing due to his second bout with COVID-19.
Mark Kennedy is here http://twitter.com/KennedyTwits