CaixaBank has entered into a strategic agreement with Google Cloud to foster innovation in data analysis technologies over the coming years.
Thanks to this alliance, CAIXABANK (CABK.MC) will be able to use Google Cloud’s capabilities in the fields of “cloud computing”, data analysis and artificial intelligence (AI) to develop new financial services and accelerate the digital transformation of the financial institution. Will do for Both sides have informed about this in a statement.
CaixaBank considers this collaboration with Google Cloud essential to promote data analysis through artificial intelligence and automatic learning (‘machine learning’).
The bank believes that these tools have great potential to promote the personalization of its commercial offer and provide a service more adapted to the needs of each customer, and in terms of data analysis, it also appreciates the great potential if it is implemented. Assistance in decision making and creation of new products and services.
On the other hand, the agreement includes the use of Google Cloud technology to support Caixabank’s sustainability strategy.
In this area, Google Cloud has advanced data centers with a high level of energy efficiency.
In addition, Google Cloud’s approach to security will provide CaixaBank with new data analysis capabilities that meet the highest standards in information security and privacy, both parties specified.
CaixaBank’s Media Director, Luis Javier Blas, highlighted in the statement that, with this agreement, the bank will enable Google Cloud to “work together on data analysis and support the digital transformation of the entire entity with CaixaBank’s innovation partners”. adds to the ecosystem”.
On his part, Isaac Hernández, head of Google Cloud in Spain, assured that “Google Cloud aims to help Caixabank enhance the differentiating elements of its model in an increasingly competitive context”, and is of the opinion that Its data analysis, artificial intelligence and machine learning tools will help CaixaBank meet their needs.