Wednesday, June 7, 2023

Camanchaca expands to European market after Seafood Expo Global

In conversation with Aqua Media, Camanchaca Corporate Business Manager, Juan Carlos Ferrer highlighted the importance of the company participating in Seafood Expo Global Barcelona 2023, one of the most important seafood fairs worldwide. 

We value Camanchaca’s participation in SEG 2023 very positively, where we were not only able to meet our current global customers, but also had an excellent opportunity to contact new prospects for a range of products and developments Which the company is launching for the market. Europe through our subsidiary Camanchaca Europa”, said Juan Carlos Ferrer.

Regarding the main brands or product lines that want to position themselves at the event, Camanchaca’s Corporate Business Manager highlighted that, “As we did in the last fair held in Boston in March this year, Camanchaca used this example to launch and promote its product lines based on coho salmon, in formats for both retail as for him food service, Besides Salmon, we also promote our own range of Mussels, Horse Mackerel and Frozen Abalone.

European market

When asked about how the Old Continent presents market opportunities in the face of inflation and crises such as the war in Ukraine, Juan Carlos Ferrer commented that, “undoubtedly both aspects have a significant impact on sales in the category in general.” has had an effect. seafood,

“Globally, inflation hitting consumers’ wallets has caused consumption – in kilograms – in the first half of the year to fall with respect to the same period last year. However, the salmon line has been least affected, here Even showing an increase in sales in value”, he explained.

He also recalled that Camanchaca has spent many years betting on added value as a central part of its commercial strategy globally, and therefore, the European market is no exception.

“We strongly believe that consumer trends that favor added value, convenience, healthy and nutritious eating habits are common across all markets where we are present with our products today. In this direction, we have high expectations in terms of development and we are sure that they will be met”, concluded the manager of Corporate Business of Camanchaca.

Nation World News Desk
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