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Thursday, December 08, 2022

Campofrio, a pioneer in animal welfare

The present consumer has nothing to do with the consumer of few years back. Every day that passes there is more information available about the products purchased, and that information is there as it is demanded by citizens, who currently base their buying decisions on criteria that at the turn of the last century. I was just starting to think. Food does not survive these changes and, nowadays, before choosing a product for the pantry, many things are taken into account: proximity to the original animal foodstuff, carbon footprint, nutritional properties … and livestock management.

Animal welfare is a relatively new concept, but it has become very popular in a short period of time. In this context, ethical demands are increasing and companies will have to adapt. And they have to do so to be competitive, but above all, because of conviction. Good treatment of livestock improves product quality and will certainly increase sales, but above all, it is the right thing to do.

Campofrio is one of those companies and has a clear policy regarding the treatment it provides to animals. The regulations imposed by the European Union in this area are perhaps the strictest in the world, but Campofrio, like a large part of the Spanish livestock-meat sector, imposes high standards on itself to offer consumers products that meet their needs. applies. , while the company consolidates an ethical and sustainable production model.

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A classic example of this is that this year it has achieved the Welfare Animal Welfare Certification in all of its cut cooked ham references, the only independent certification based on the European Welfare Quality and AWIN benchmarks, which measure farm animal welfare. Evaluates and controls. And slaughterhouses are based entirely on and on direct observation of animals. Ana Hermosilla, head of the Center of Excellence in Animal Welfare at Sigma Europe (to which Campofrio belongs), explains that the entire supply chain must be certified. From the mother farm to the facilities where the animals are slaughtered, the controls are very strict.

According to Hermosilla, in addition to the annual audits conducted by the certification unit, other internal inspections are carried out to reinforce the controls. Violet Beale is responsible for animal welfare at Campofrio Frescos and, as a result, is in charge of verifying that the pigs are raised in the best of conditions. As he explains, the criteria for evaluating welfare on a farm are based on four aspects, which are also those that are examined to provide welfare certification: food, health status, housing, and behavior. It is about animals that have enough food and water; that they have no illness, injury or pain; that they have thermal comfort and sufficient space; And that they can express substantial social behavior with the absence of negative social behaviours, the presence of positive behaviours, and adequate interactions between individuals.

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four years. In fact, campofrio frescos (where the raw material for baked ham slices come from) have earned an excellent rating at the Welfare Animal Welfare Certification for four years in a row. After analyzing all the indicators in the external audit, the results are compared with the values ​​acceptable by the welfare certification, which yield a normal audit score on a scale of 0 to 100.

By introducing these inspections, Campofrio Frescos ensures the respectful treatment of pigs slaughtered in its facilities, while guaranteeing the quality of the product, an aspect that is directly and inevitably linked to the welfare of the animal to which it is produced. Comes.

a step further.

Royal Decree 695/2022, 23 August, which establishes measures to control the welfare of animals in slaughterhouses through the installation of video surveillance systems, obliges all slaughterhouses to install cameras in their facilities to ensure To ensure that the animals are given proper treatment. killed there. But Campofrio Frescos anticipated this regulation, and more than a year before its publication, the slaughterhouse at its plant in Burgos already had cameras to ensure the proper handling of animals according to its ethical production model and this kind of quality can be ensured. of its products.

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