Canadian co-operative Scotian Gold is seeing increasing demand for its apples in Southeast Asian markets. “We have developed the Scotian Gold brand recognition in the Asian market through significant investment with in-store promotions and targeted digital resources with direct retailers. We have expanded our global presence, particularly in various markets across Asia in,” says Samantha Allen, director. Scotian Gold Scotian Gold Marketing.
They are entering the Asian market, especially Vietnam and Singapore. The domestic apple market is used to drive local apple demand, although the company is doing well in the US market as well.
“We ship to all major retail brands in Canada. In addition, Scottish Gold’s premium Honeycrisp is highly sought after in the US market. We continue to expand our presence in this important market, thanks to New York Apples Sales Also goes to our important strategic partnership.” With vast reach and market experience, Scotian Gold sees the domestic apple market as an opportunity to increase demand for local Canadian East Coast apples by investing in new varieties and maintaining its commitment to quality. market, especially for Canadian apples. Current market conditions have shown that apples remain a great value option as consumers face the increasing budget pressures of inflation.
The Scottish Gold Cooperative stores and packs 65% of the apple production in Atlantic Canada. It is the largest packing and storage facility for apples in Eastern Canada. Its fruit comes from more than 50 family apple orchards throughout the province, covering an area of more than 1,200 hectares. The co-operative has three stores in Nova Scotia: in Coldbrook, Brooklyn and Truro, where they sell their farm products as well as pet and horse products. The headquarters of Scotian Gold Apples, as well as its production and packaging facilities, are located in Coldbrook, Nova Scotia.
Part of the Scotian Gold team at the recent CPMA show in Toronto, Canada.
Alan says that half of his fruit is of the Honeycrisp variety. “We also have small quantities of heirloom varieties such as Ambrosia, Sweet Tango, Gala and McIntosh, Cortland, and Jonagold. The quantities of high-value varieties continue to increase. Our apple harvest season begins in mid-August and continues until mid-November. We’re going to install a new pre-sorting system this summer that will be operational for the 2023 campaign. We’re also in full expansion of storage, which will also be ready for the 2023 harvest . We have had a normal spring and expect a normal harvest this year.”
“Scottian Gold is located in a unique microclimate with excellent growing conditions. All of our family farms are located just a few miles from the Bay of Fundy, protected by two mountain ranges on either side of the Annapolis Valley. Our warm days and our Cold nights are responsible for a world-class dyeing and dining experience Highlighted by our strategic investments in packaging, storage and harvesting technology We have the best growers in the world, from young families to fifth-generation growers Scottish Gold , is just an hour away from the rising port of Halifax,” says Allen.
The company faces the same challenges as fruit and vegetable companies around the world, ie freight, labour, increased production in other key areas, rising costs and packaging. “One of the biggest challenges we have set for ourselves is to become a leader in sustainable packaging options.”
proliferation of apple varieties
“One of the most exciting things we do is searching the world for the next big apple. Our growing conditions are unique, so varieties need to be tested before even considering planting. This testing allows us to breed many allows smaller amounts of fruit to be targeted.” programs around the world. It is less risk for our producers and bigger profit for our cooperative. The variety of sizes, colors, flavors, harvest dates, and growing challenges always makes it interesting.
“The presence of more apple varieties on the shelves is an indicator that the apple category is in a period of transition. All the innovation and work done by our growers will not translate into continued growth in apple varieties. Apples on the shelves, but rather enhanced consumer experiences. In transition to innovative new varieties, consumers will enjoy a range with innovative and novel choices”, concluded Allen.