Okurrr! Cardi B makes more money – Playboy bunny style.
The restless rapper “Bodak Yellow” and “WAP” has been named the first creative director of the cult magazine in residence, adding another headline to her ever-growing resume.
“Introducing the FIRST creative director in the legendary @playboy, it’s me !!!” Cardi B wrote on Instagram on Thursday. “Joining the @playboy family is a dream come true and I know you all will love what we create.”
Cardi said she is “starting this party right” as a founding creative director and founding member of Centerfold, a new creator-led platform that will launch soon.
“I can’t believe it’s true. As far back as I can remember, I felt connected to Playboy, “the 29-year-old rap sensation said in an official statement to Plby Group Inc.” This is truly an original platform for uncensored creativity, and I am inspired by its incredible legacy of fighting for personal freedom. I already have so many ideas – I can’t wait! “
The New York star’s nomination demonstrates the lifestyle company’s shift to social media and influencer culture, which paved the way for creator-led platforms like the OnlyFans subscription service.
In March 2020, Playboy, which the late Hugh Hefner founded in 1953, announced that its spring issue would be the last quarterly issue of the year – and possibly ever – with reference to the content production and supply chain problems caused by the COVID-19 pandemic. …
But the end of that era marked a new Thursday.
“Cardi B is a creative genius and we are very pleased and proud to showcase Playboy her immense talent and creative vision,” said Ben Cohn, CEO of Plby Group, Playboy’s parent company, in a statement calling the rapper “the epitome” … the Playboy brand and the creative visionary.
Rapper “Up” has more than just nominal responsibilities. These include overseeing Playboy’s artistic direction for digital editorials, experimental activations, collaborative apparel, and sexual health products.
Cohn praised the rapper for her “unwavering commitment to freedom of expression” and “commitment to raising artistic voices and her glorification of sex and body positivity” as qualities that matched the brand that would collaborate with her in product design, development and distribution. and content production.
The Centerfold platform, which is expected to launch next month, will also give creators the ability to “interact directly with their fans, expand their communities and create their own personal content and commercial business” in music, fashion, arts, activity and adult entertainment.
Cohn hopes Centerfold “will revolutionize the creator economy in the same way that Playboy shook the publishing industry nearly 70 years ago, and Cardi is the perfect shepherd in this new era.”
It’s been a big week for the rapper, who also released their whipped cream and vodka called Whipshots this week, which sold out twice almost immediately.