Friday, October 07, 2022

Celebrity Jewelery Trend Prediction for Awards Show Season: Shorter Statement Necklaces Set in Platinum will Remain Popular on the Red Carpet | Headlines

Mumbai, Maharashtra, India (NewsVoir) Awards show season is upon us with platinum jewelry continuing to play a major role in completing any red-carpet look. Last year some of the most famous faces including Rihanna, Hailey Bieber, Lupita Nyong’o, Gemma Chan, Anya Taylor-Joy, and Zendaya made a huge impact at events with their one-of-a-kind platinum necklace designs. Platinum Guild International, the marketing association for platinum jewelry, predicts that shorter statement necklaces set in platinum including collar, bib, and multi-layered styles with pendants will remain a popular choice at award shows this year. Why? Shorter bold necklaces accentuate the neckline of a gown and add a dramatic flare. Platinum jewelry is made of 95% pure platinum with minimum use of other ingredients – making it the finest metal available to us today. Platinum is the metal of choice for most red-carpet events around the world. The who’s who of the fashion and glamor world love to style their ensemble with this naturally white, precious metal. About Platinum Guild International (PGI) Platinum Guild International (PGI) is a marketing organization with the vision to develop the global platinum jewelery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewelery market through consumer and trade-facing programs in the four key jewelery markets of China, India, Japan and USA. Since then, jewelery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewelery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programs are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery. In addition, PGI works globally with collaborative partners running extensive marketing programs in the four main platinum jewelry markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programs with the jewelry industry. Purity Assurance Program PGI has partnered with TUV India Pvt. Ltd. to implement a robust audit program to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewelry has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewelry in addition to the detailed description of the piece you choose for yourself. Our quality assurance program is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about. Image 1:Rihanna wearing Bulgari jewelry set in platinum at the 2021 “Met Gala” (Source: InStar Images) Image 2:Hailey Bieber wearing Tiffany & Co. jewelry set in platinum at the 2021 “Met Gala” (Source: InStar Images) Image 3:Lupita Nyong’o wearing De Beers jewelry set in platinum at the 2021 “Met Gala” (Source: InStar Images) Image 4:Gemma Chan wearing Harry Winston jewelry set in platinum at the 2021 “Met Gala” (Source: InStar Images) PWR PWR

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


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