Almost three weeks after BancoEstado announced the elimination of charges for transfers from the RUT Account through its own channels, the general manager and country manager of Santander Chile, Román Blanco returned to LinkedIn in highlight the role of Banco Santander especially the Más Lucas Account, when promoting these changes.
“We are driven by changes that challenge the the status quo and create many positive effects, moving the boundaries for the benefit of customers,” the executive began.
“Then, a competitor with more than 14.4 million account views, charging commissions for x, y, z (transfers, money orders and balance inquiries at ATMs) announced a few weeks ago that it was eliminating part of these commissions in an account similar to our Más Lucas”, pointed out in Spanish, in a clear reference to the RUT Account in BancoEstado.
In the same way, he emphasized that as an entity they are proud of “being pioneers, and that they follow our lead, lowering or eliminating commissions, as Más Lucas did for its needs and savings accounts. ”
Features of the Santander “Más Lucas” Account
This visible account, which was added to the bank’s portfolio in March 2023, It has no maintenance cost and generates interest according to the balance held in the account. Its opening is completely digital through the Santander mobile application and is made even easier by assigning the account number as “56” plus RUT to the user.
In addition, this product combines a debit card with savings account and offers innovative authentication through facial verification, eliminating the need to use passwords.
In August, in a conversation with Chócale, Matías Martino, manager of the People Segment of Banco Santander, He explained that the creation of this narrative arose in response to the need to “create a product that can change the paradigms that—as an industry—we have. To become a client of a private bank you must have access to the world of credit.
“That is Más Lucas, an account that not only breaks the paradigm that consumption equals banking, but also relates to savings equal to banking. that allowed us to reach an audience that we did not reach,” said Martino on that occasion.