NEW YORK ( Associated Press) — CES, the huge annual tech event formerly called the Consumer Electronics Show, returns to Las Vegas this week for companies to showcase their innovations in virtual reality, robotics and consumer tech items to the media and others. returns for
Press previews were Tuesday and Wednesday, with the show opening on Thursday and continuing through Sunday. The event is not open to the general public.
Organizers say they aim to attract 100,000 participants. This would be in contrast to the previous two shows; For example, attendance at last year’s edition dropped 70% due to the spread of the Omicron variant of the coronavirus. CES 2021 was held virtually with video broadcasts and chats.
Even if organizers meet their target this year, it would still represent a 41% drop in attendance compared to 2020’s in-person shows before the pandemic hit.
Kinsey Fabrizio, senior vice president of the Consumer Technology Association trade group, said nearly 3,000 companies have signed on to participate in the program.
These include several startups and regular visitors like Amazon and Facebook parent Meta.
“We have many new companies and projects. There are over 1,000 new exhibitors for CES this year, which is on par with previous years,” said Fabrizio.
The Metaverse will be a major theme. The expert said that there will be a section dedicated to Web3 technology. “There will also be shared and immersive virtual experiences. Automakers Stellantis and Microsoft have partnered to build a showroom in the Metaverse. A company called OVR has created a solution where you can sniff in the metaverse. People are talking about the unique ways to reach their customers and the different experiences people get there. So it will be a big topic among big and small exhibitors.”