Changan, the leading automobile firm in China and one of the biggest sellers in the world, celebrated its 10th anniversary in Bolivia through the hands of IMCRUZ, positioning itself as the third brand with the largest national sales.
“We are happy to celebrate 10 years in the country, which with a position that puts us in the Top 3 in the Bolivian market with more than 2,000 units sold in the past administration, according to data from the Single Registry for the Municipal Tax Administration (RUAT)”, of which the Manager was Brandes Changan, Brenda Arriaza.
The star model of the brand until next year was the CS15, an SUV (Sport Utility Vehicle) ideal for those looking for a first vehicle or for small families who want to go from car to car.
“Changan is a versatile brand, we have a model for every need that offers the best value for money; We also have a continuous development of technology and design, from nine research and development (R&D) plants around the world and the largest test in Asia, in which various long-term tests are carried out more than 400,000 kilometers, to measure quality and safety. “of our vehicles,” said Arriaza, adding that since last year the UNI premium range has been included, which marks the new generation of Changan with futuristic vehicles that are targeting artificial intelligence functions.
Now in Bolivia, Changan distributes two lines of vehicles: Passenger and Commercial; It was the first of the Alsvin cars and the CS15, CS35, CS55 and UNI-T SUVs; while the M201 and Honor vans, in addition to the Q20 and Hunter Vans, make Commercials.
The full range of Asian firms exhibited at Expoauto 2023, with discounts up to $ us. 1,500 for its anniversary, stealing the eyes of the audience and showing why it is one of the three most popular brands in Bolivia. “For those who could not visit us at the special exhibition, we are waiting for you in our shows and in the entire IMCRUZ Center network of countries, where you can find your first 0Km or change the one you have for one that suits your personality and pocket, with an extended warranty up to to 5 years or 150,000 kilometers, depending on the model”, concluded the executive.
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About Changan. – Changan Auto Company, founded more than 160 years ago in 1862, is one of the 14 largest automobile companies in the world and the first among independent Chinese brands. It is the only brand of this origin whose production and sales of cars exceeded 100,000,000 units.
Changan has more than 90,000 employees, 15 automobile production plants and 32 assembly machines and production factories, with a manufacturing capacity of more than 2.8 million vehicles and 2 million engines. According to the latest OICA data, Changan ranks 14th among the world’s vehicle manufacturers.
Changan annually allocates 5% of its revenue to R&D, with 16 advanced research laboratories and 9 R&D plants in the world (Japan, Italy, Britain, USA and five in China), in which more than 10,000 professionals work. The brand owns the largest test center in western China, with a total area of 224 hectares, and which has 14 test tracks with 70 different driving conditions.
Changan’s main focus has been the quality and safety of its products, being the first Chinese company to incorporate crash tests into its vehicles, with the aim of achieving 5 stars in C-NCAP with the CS75 model. In addition, it has great partnerships with brands such as Suzuki, Mazda, Ford, Peugeot, Citroën and other famous brands.
In Bolivia, Changan has been represented since 2013 by IMCRUZ SA, the first company in the automotive industry with 39 years of experience in the field.
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