By formalizing its arrival in the Mexican market, the Great Wall, The Chinese brand has confirmed that it will make cars in Mexico and defined the manufacturing strategy to mark the “new energy movement.”
James Yang president of Great Wall México for the Latin American market, introduced: “We have started to investigate local production to become a local car brand.”
The company presented the line of vehicles it will offer on the Mexican market starting in October, the first of which is SUV Haval H6 hybrid with a competitive price from 639,900 to 689,900 pesos, with a 7-year bumper-to-bumper warranty.
The CEO of GWM emphasized that “Mexico is one of the most important strategic markets for Great Wall Motors to expand its presence in Latin America and grow globally.” He reassured the Mexican market and announced that “more advanced technology will be introduced.”
Pedro Albarran, general director of GWM, emphasized the importance of the Chinese brand, which plans to invest 13.7 billion dollars in 2025 in the world. “We make almost all the components (of the car),” which makes the brand competitive.
GWM will focus on the trend of renewable energy and smart products, GWM has more than 20 years of experience in research and development of new energy technologies such as renewable energy vehicles, batteries, hydrogen energy and smart driving technology.
The automaker aims to open 40 dealerships across the country by 2023, to sell 3,000 units. In addition, a product will be launched every month and a half, starting with SUV, Pick up and electric cars, as well as the luxury range.
Moreover, he announced that work at charging stations to guarantee the consumer of the technology.