Many consumers look forward to the special editions offered by countless brands for the various celebrations of September 16, Day of the Dead, and of course, Christmas. And apparently in different stores the Christmas season has begun although in September, of course the launch of Christmas products in the middle of the national month means that different brands are trying to attract the attention of consumers before the competition.
Every time Christmas comes earlier in the stores, so brands are implementing strategies to win consumers who are eager for special products. Of course, these dates become the perfect opportunity to make the products we know and that are sold every day become something unique this time. Finally, the special editions and the change of packing It serves to turn the same product into something special and unique..
A clear example of how to change the design of packing can be an experience is Starbucks Christmas cups or Coca-Cola products, of course The key is how the product changes.
Y a product that Mexican consumers look forward to every Christmas He continued, that’s right, The popular Noche Buena Christmas beer is now on sale at Costco. The story of this iconic Christmas beer was born when Moctezuma Brewery sent a carton of this drink as a bonus, which they called Noche Buena because of the time it was sent, over time it became popular until it was launched for sale.
On the other hand, in Mexico a person consumes about 1.3 liters of beer per week, according to data from Inegi, while The country ranks 30th in terms of consumption of this drink worldwide.. In addition, for every 100 pesos used for beer, 53 for regular and 21 for beer. LIGHT.
while One of the best selling beer brands in the world is Corona, worth $7 billion, according to the annual report on beer brands from consulting firm Brand Finance. They are followed by Heineken, which is from the Netherlands, and Budweiser from the United States.
It should be noted that another product advanced is the bread of the dead, which is the cause of the chaos. after La Comer offered it in mid-summer.
For several years now, bakeries have started producing and selling bread in the dead months before the Day of the Dead, it seems strategy to increase the consumption of sweet bread. In supermarkets alone, bread of the dead contributes to approximately 13 percent of seasonal sales, with October 29 to November 1 being the days with the most sales, according to Nielsen. In fact, this piece of bread occupies the fifth position of importance in the sweet bread category. The bread of the dead is slowly breaking the traditional barrier, even chains like Toks or Vips have added this iconic bread to their menus.