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Climate activists are “hacking” Toyota and BMW ads in Europe

Ad Hacked By Brandlism

in great shape

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January 20, 2023

Toyota and BMW’s outdoor advertising is being vandalized by climate activists denouncing their eco-postures.

Environmental activists continue their crusade for the climate, and in the most imaginable way. If earlier they chose to vandalize works of art and even the occasional sports car at car shows, now they have decided to do it in a less damaging and more original way.

Thus far, the activist group Brandlism has hacked several billboards across Europe. Condemn the “greenwashing” or eco-posturing campaigns of Toyota and BMW,

“Their ads are misleading,” says Brandlism.

Ad Hacked By Brandlism

3 photos

in great shape

Over 400 billboards and posters have been modified in England, France, Germany and Belgium over the weekend in an attempt to slam Toyota and BMW on the sidelines of the Brussels Motor Show in the Belgian capital.

According to Brandalism, in 2022 Toyota was ranked by InfluenceMap World’s 10th worst lobbying company against climate changeThe worst ranking for any carmaker was followed by BMW, which ranked 16th overall.

Ad Hacked By Brandlism

3 photos

in great shape

According to this environmental group, Both brands continue to “invest heavily” in the sale of polluting vehicles With a combustion engine and only 0.2 percent of Toyotas sold in 2021 were 100×100 electric.

In denouncing what Brandism believes to be hypocrisy in regards to the fight against climate change in both brands, the activist group has modified some outdoor billboards from these manufacturers.

Toyota has stepped up its ‘Beyond Zero’ sustainability declarations as it pressures governments around the world to weaken air quality plans and threatens legal action to protect its profits over a livable climate. “Your ads are misleading”,

In one of them, vandalized by brandism, the president of Toyota, Aiko Toyoda, appears, and you are “Mr.” can read. Toyota” and with the phrase “High carbon advertising. Mr Toyota says: ‘Fuck the weather’,

BMW is also a hero with an advertisement that says: “When we test our emissions, the test dummy is you”,

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The action comes months after more than 500 billboards were “hacked” across Europe to criticize the role played by the activist group. Airline ads fuel pollution, Various satirical artworks used airline names and brands to highlight and ridicule the damage caused by the industry to the environment.

Nation World News Desk
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