Sunday, January 29, 2023

Coca-Cola oversaw a campaign against junk food in Oaxaca, organizations condemned

In Oaxaca there is a muralist movement in favor of healthy, traditional and sustainable food promoted by civil organizations. a day came Coke, With its corporate strength, and painted its own mural with the same theme and with its brand identity. Activists believe that Coca-Cola obscures the civic effort and reinforces the marketing of its industrial products.

The wall that Coca-Cola used is in Santa Ines Yatzeche, Oaxaca. mural looks much the same as it is in ana zhopa why santiago saviArtists called by civic organizations under the motto #OaxacaSinChatarra, Xhopa and Savi depict the food wealth and identity of Oaxacan communities with bright colors.

Oaxaca, a state in the southeast of Mexico where junk food is banned for children and those suffering from obesity, diabetes and high blood pressure. The 2020 law prohibits the distribution and sale of sugary drinks and high-calorie foods to minors.

Globally, Mexico ranks first in the consumption of highly sugary beverages. It is also a leader in overweight and obesity, diseases that promote the development of diabetes and other diseases and constitute an epidemic in Mexico. Diabetes is one of the leading causes of death in the country.

In Oaxaca, heart conditions, diabetes mellitus and malignant tumors caused the most deaths in 2019, according to Inegi, Mexico’s public statistics office.

The #OaxacaSinChatarra campaign was triggered by the lack of a specific budget for the dissemination and implementation of the law against junk food. 10 civic organizations funded the project with their own funds, said Jessica Sanchez Mayaof union oaxaca consortium,

#OaxacaSinChatarra begins painting his mural in June 2022. The intent was clear: get the message of healthy eating to children. There are 11 murals painted by Jopa and Santiago Savi in ​​various locations in Oaxaca.

Yesica Sánchez and Ana Xhopa assure that their #OaxacaSinChatarra campaign is well received especially among schools, connecting with ideas and actions that achieve an impact in the dissemination of healthy food. This is why the Coca-Cola mural raises doubts.

Mural “Strong Woman” by Freddy Martinez, commissioned by Coca-Cola, in Santa Ines Yatzeche, Oaxaca. Photo courtesy #ElAmorMultiplica

corporate muscle

Jessica Sanchez said, “Coca-Cola doesn’t see us as people, it sees us as dollar signs.” It is convenient for the company to have its products reach the farthest city as it represents income.

Santa Inés Yatzeche is a community of Taludera. To mark the opening of his mural, Coca-Cola donated 60 wood stoves to women producers of this traditional maize dish. Non government organization save the kidsCollaborated with the charity that promotes children’s rights.

#OaxacaSinChatarra has little money but struggles to pay the 10,000 pesos for each mural painted. Instead, Coca-Cola offered the artist an incentive of 50,000 pesos. Freddie MartinezAccording to the call launched in August 2022, the author of the mural titled “Strong Woman”.

Ana Jhopa and Yesica Sánchez Maya believe that the Coca-Cola mural is a simile “to clean up corporate guilt” for the damage their products cause to health and the environment.

Coca-Cola sees it differently. A spokeswoman for the company, consulted for this article, denied similarities between the Coca-Cola mural and #OaxacaSinChatarra.

The company’s mural in Santa Ines Yatzeche is part of the #ElAmorMultiplica campaign launched by Coca-Cola in 2022 to “promote actions and projects with a positive impact” related to water, waste, women and the empowerment of communities. Coca-Cola has sponsored 10 murals in 8 states of Mexico with different artists and themes.

With #ElAmorMultiplica “we want to inspire and unite through our actions because we believe we all have the potential to be agents of change and to be heard,” said the spokesperson.

a health problem in mexico

The 2018 Energy National Health and Nutrition Survey revealed that 8 out of 10 children consume highly sugary drinks, some from the first year of life.

According to oecd (Organization for Economic Co-operation and Development), the prevalence of overweight and obesity in Mexico is 60%, one of the highest rates within member states. Childhood obesity doubled to nearly 18% in 20 years.

“Coca-Cola is a health problem in Mexico,” Xopa said, convinced that someone must motivate Oaxaca’s families to adopt a healthy, traditional and sustainable diet like that promoted by #OaxacaSinChatarra.

esmeralda.lazaro@eleconomista.com

Nation World News Desk
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