The latest brewery the locals are working on has a split identity.
Joe Malouff, an employee of Joyride Brewing in Edgewater, and Grant Babb, one of the co-owners of the brewery, are planning to reopen the bowling alley at 2625 Kipling St. to Wheat Ridge and add a brewery called Live Slow Brewing.
It will be the first brewery and bowling alley in Colorado.
“As a kid, I played bowling at the Paramount Bowl and Wheat Ridge Lanes, so like the new owner of this bowling alley, I am very happy to preserve the history of the place,” Maluff told BusinessDen. “The space is so big to start with that it wouldn’t make any sense to clean it up, and it would also be a very sad day to see Paramount completely lose it.”
The 12-lane Paramount Bowl opened in 1954 in what was then called the Paramount Heights Mall. It closed in 2019.
Shortly thereafter, in February, Denver-based real estate firms Quannah Partners and Outpost Investments bought the mall for $ 4.5 million from Glendale-based Westside Investments.
The firms renamed it Gold’s Marketplace after Gold’s Corner Grocery, which had been in the mall for nearly 30 years. They carried out renovations, including reconstructing the facade of the building, as well as equipping a new car park and outdoor recreation areas.
“It’s right there on the corner where you enter Whit Ridge from Lakewood, so it’s one of the biggest gates for traffic to Whit Ridge,” Maluff said. “This place has been hungry for a modernized number of businesses, and I think businesses that have already signed leases at this location will be a terrific asset in the area.”
Live Slow will join eight other local tenants including Berkeley Park Running Company, Esters Neighborhood Pub and Queen City Collective Coffee. There are three more affordable retail spaces sold by JLL’s Sam Seitz, Jeff Feldman and Lorenzo Harris.
Maluff and Bubb rented an 11,000 square foot area with a 3,000 square foot patio in late October and are slated to open in June 2022.
While the Paramount Bowl had 12 lanes, Live Slow will have six. Two of these are being removed to make room for brewing equipment, although “we plan to use wood to make bars and tables,” Malouff said. And four lanes of traffic will be covered with new floors, although they may be opened in the future if demand so demands.
“We want it to be family-oriented during the day and stay open late for friends who want to play in a more fun atmosphere,” Malouff said.
Other renovations include the addition of a garage door opening onto the patio and a small stage outside for live music, as well as an update to the lane’s user interface and TVs.
Live Slow will have a 20 and four tank brewing system. The owners plan to brew a variety of base and seasonal beers for breweries and contract beers for other smaller local breweries. The brewery will also have a menu of “gourmet bowling alley dishes,” such as street tacos, wings and potato tortillas, Malouff said.
“About three years ago I wrote a business plan to open my own brewery. So I kind of built that trajectory a long time ago, ”Malouff said. “When I wrote this, I was expecting different places. But I’ve told people for years that the building we’re actually going to is going to be the perfect place for a brewery, and now bowling is going to be a huge component of what we do. So, the circle is really closed. “
Bubb opened Joyride Brewing at 2501 Sheridan Boulevard in Edgewater in 2013 with his friends Dave Bergen and Brent Smith, and Maloof joined them as a brewer and brewer three years ago. Previously, Malouff worked for the landlocked company Lakewood’s Ales, and when he joined Joyride, Babb and he became close friends.
“Grant contacted the owner of Live Slow and thought it might be a good place for Joyride # 2. But given the location was so close to where Joyride is now, it didn’t make sense. So he offered me this opportunity, because he knew that one day I want to open my own, ”said Malouff. “We went and examined the premises together, and that’s when I realized that I needed to rewrite the business plan.”
Maluff will leave his position at Joyride and oversee the day-to-day operations of Live Slow, while Babb will help with some of the “big tasks” and will continue to maintain his permanent role at Joyride.
Live Slow will become the sister brewery of Joyride. Maluff named it after his “spirit animal” – the sloth, which will also become the mascot of the brewery and bowling alley.
“The sloth actually has a motto:“ Live slowly, die every time, ”so instead of“ Live slow, die every time, ”our motto will be“ Live slowly, cook always, ”Malouff said. “We also named the mascot Santa, which I took from the word ‘walk’. But it is also a happy coincidence that santé means hurray in French.
Subscribe to our new food newsletter, Stuffed, to receive news about Denver food and drink directly to your inbox.