Thursday, December 01, 2022

Column: Miami ready to show off F1’s glitz and glamor

Post Malone said to play Saturday, wanted race day free so he could party at this year’s most anticipated sporting event.

Formula One, which is currently one of the world’s most popular entertainment properties, is knocking out South Beach in Miami this weekend as “Drive to Survive.” The inaugural Miami Grand Prix is ​​here and the United States is ready to dazzle spectators Which has finally caught wind of the glamorous, globetrotting series.

It’s been mostly NASCAR around these parts over the past two decades. IndyCar goes up and down. F1 is so far away, at some of the most sleep-challenging times on television, and far more dazzling than anything the typical American race fan can afford or can relate to.

F1 races in Australia and Azerbaijan, in Monza and Monaco, and in Singapore and Saudi Arabia. Its drivers face ethical dilemmas when they race in countries with dubious human rights records and reprehensible restrictions. During an F1 exercise in Saudi Arabia in March, a missile struck an oil refinery and drivers held onto it as flames and smoke billow into the sky several miles away, He ran the next day.

And although it’s very different from what fans of the American race are used to, Netflix and its behind-the-scenes look have captured a whole new audience. Miami Dolphins and Hard Rock Stadium vice president Tom Garfinkel own part of the Miami race. He began chasing a second F1 stop in the US – with Texas – in 2017.

What eventually built up is a three-day event—five if you count the leading parties at the event—that is the most hyped hard rock scene in some time. The cheapest entry point was Friday’s general admission pass for $300, and the suites never went on sale to the public because Garfinkle had over 5,000 deposits of $5,000 each through initial inquiries.

America went four years without an F1 race after the series withdrew from the Indianapolis Motor Speedway in 2007. The series was revived in 2012 in Austin, Texas, and the explosion of “Drive to Survive” helped grow that race into a three-day festival that attracted more than 300,000 the previous year.

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GarfinFuckel’s group capped the Miami International Autodrome capacity at 85,000 in order to sample some of that fantastic life captured on a Netflix show “on campus.” The track was originally expected to be built in downtown Miami, but was realigned 15 miles north to include Hard Rock Stadium.

South Beach will be open all night and the F1 campus will be the place to be during a busy week with two Miami Heat and Florida Panthers playoff games in each region.

“Campus” consisting of a man-made beach and marina. If Post Malone heads to the yacht club to catch the race, anyone with a campus pass can follow him up to the first floor. There’s a VIP experience on the third floor and Garfinkel has created a special playground full of F1 sensibility that has caught America’s attention.

“The celebrity appearance is like nothing I’ve ever seen,” Garfinkel said in an interview with the Associated Press. “This is the Grammy that meets the Oscars and ESPY meets Allen & Co,” he said of the annual Billionaires’ Summer Retreat.

“It’s CEOs, entertainers, celebrity athletes, private equity and real estate and industry leaders,” he said. “Miami is the curator of culture for so many things – the arts, the food, it is the center of hospitality – and we are hoping that people will enjoy seeing the highest form of motorsport in the world.”

Garfinkel’s roots in motorsports begin as Executive Vice President at Chip Ganassi Racing. He was part-owner of a NASCAR team when he was team CEO at Major League Baseball, And now he runs the sports property of billionaire Stephen Ross. His vision for Hard Rock was to make a global stadium home to the Dolphins, and he would cross a major goal off his list with Sunday’s race, following Garfinkle games at the 2026 World Cup.

Miami pushed the US to two events in one F1 calendar season and a 2023 Las Vegas Night Race Down the Strip was announced in March – expanding the next schedule to three US stops.

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More than half the IndyCar paddock was headed to Miami this weekend, including Texas resident Pato O’Ward, who will celebrate his 23rd birthday as a McLaren ambassador and win Sunday.

Former F1 driver Romain Grosjean, now a resident of the Miami area, a race ambassador, lives in four-time Indianapolis 500 winner Helio Castroneves ft. Lauderdale and Alexandre Rossi, who won the Indy 500 in the year he moved from F1 to IndyCar, will participate as a fan along with their fellow competitors.

“I’m just excited for Formula One and America. It’s been a long time since there were many races in the States; it’s a big country and there’s no reason not to have three,” Rossi said. “There are going to be a lot of first-timers out there and I think they will be treated to an incredible show.”

That was the idea behind this weekend’s final product. The initial interest lists collected 300,000 names of interested ticket buyers, but capping the number the first year the event was in high demand on aftermarket sites; A pair of seats are listed for just under $14,000 at the start/finish line.

F1 is hot and Miami is ready to show it can keep pace with cars going 198 mph (318.65 kph) around concerts and beach parties and the popping of champagne from boats inside the marina Is.

“We have a lot of high-end hospitality and luxury suites and people spend a lot of money for very high-end tickets,” Garfinkel said. “We wanted to make sure it was a great experience. Open the map. Do you want to go to North Campus and eat Harry’s Pizza? Do you want to ride the gondola to the racetrack? Would you like to go yachts or see the DJs? Want people to be able to experience the racetrack from different places, in different ways, that’s what we tried to create.”


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