Updated: 01.30.2023 4:06 PM.
In Spain, 72% of business managers believe it lack of talent As the number one problem in Spanish companies, and 41% of them understand that it will be more difficult to fill a vacancy in 2023 than in 2022. Similarly, 42% of them consider talent loyalty to be the number one challenge for Spanish companies.
This is why companies are already rethinking their people and talent strategy, giving undeniable value to employees and giving more relevance than ever to the relationship and emotional bond established between the organisation, employer and professional.
emotional connection
Today people don’t just aspire transactional relationship With the company they join, they are expected to establish an emotional bond with the organization and the brand; A connection that goes far beyond economic retribution. Professionals seek to thrive in companies whose principles fit with their own and where their critical and business purpose “matches” the company’s purpose.
According to the Harvard Business Review, 9 out of 10 people are willing to give up a percentage of their salary to pursue a job with a purpose, a purpose in which they feel their performance has meaning in the organization they work for. Huh.
McCann Worldgroup
In this sense, companies prefer McCann Worldgrouphas decided to combine all its expertise by putting it at the service of the world of talent, having all the necessary qualifications and skills to develop projects around the emotional connection of employees and organizations.
Sarthak Pratibha Brand There is a new product integrated with all the themes of the group. A solution combining strategy, data analysis and creativity to establish, strengthen and consolidate that emotional connection between the brand-organization and internal and external talent, a solution to respond to the core challenges that organizations face today.
