Wednesday, February 1, 2023

Companies will focus on digital acceleration for efficiency

As a cloud platform and service provider for companies, ServiceNow has spent time looking at and analyzing the technology priorities that will characterize organizations’ strategic objectives in the near future, and its experts show that, looking to 2023, the complex The macroeconomic context will drive companies’ transformation towards efficiency and return on investment, while the growth of emerging technologies will slow.

“2023 will primarily focus on the commitment of companies to implement technologies that will allow them to prioritize business agility. For this reason, the next year will see us investing in solutions that make it possible to address emerging challenges in the ESG sector, as well as interest in implementing technologies that will allow us to transform the way we work. Gives To retain talent and follow the development path. On the other hand, interest will gradually increase in introducing new technologies such as Metaverse to help increase and sustain employee engagement in an increasingly challenging and hybrid macro environment,” says Cathy Mouzaise, Vice President South from ServiceNow. EMEA region.

ServiceNow outlines five key vectors that will shape the future of business strategies in 2023:

– redistribution of the budget in favor of efficiency

Technology will be an even more important asset to business as organizations are already focusing investments toward technology processes and systems that deliver results faster. In fact, according to an IDC survey, 95% of senior managers already implement a “digital first” strategy in their business models, as it has been proven that digital companies’ revenue growth doubles that of traditional ones. Is.

– Development of ESG as an integral part of business strategy

In 2023, ESG will be an integral part of business strategy: a new way of doing business and not a simple list of frameworks, standards and guidelines that are far removed from the objectives of organizations. In this sense, ESG strategies must be carefully defined, taking into account four key aspects: there is no single ESG model, nor is this strategy a timeless framework; Hiring a digitally savvy and environmentally focused workforce is critical; Leveraging the right technology that feeds back progress, data, forecasts and intelligence is critical to measuring and achieving goals; And continuous innovation is essential to find solutions and keep alive the strategic commitment of environmental, social and good governance.

–Datification: Business Transformation Engine

Artificial intelligence (AI) and data analytics will gain greater prominence in 2023, amid ongoing economic turmoil, with companies looking to invest in streamlining processes, automating and increasing efficiencies. Furthermore, we will increasingly see a “feedback” loop that will encourage new investment because the companies that have invested in these technologies see a positive return that motivates them to innovate more.

-The war for talent will be more pronounced

For both employees and companies, having new skills that will be in demand in the market is increasingly crucial. Companies should be more aware and invest in training and improving hard and soft skills of their professionals. This aspect is particularly relevant to retaining the talent of Generation Z, who are in high demand to be able to update their knowledge and skills to meet their work demands and reinforce their professional careers.

– Metaverse to create hyper-personalized experiences at work

Beginning in 2023, managers’ interest in emerging technologies, especially the metaverse, will gradually increase. While the complex macroeconomic environment may slow the adoption of these new technologies, the future will be increasingly virtual and the metaverse will play a key role in retaining talent in an increasingly hybrid and challenging context, where immersive and 3D experiences can help foster social Will help strengthen the relationship between workers belonging to different locations and build a more efficient organizational culture.

As the metaverse evolves, companies will seek digital platforms that allow the metaverse to connect with each other and the real world, so that the two universes, physical and virtual, are no longer isolated and continuity is possible across platforms, systems and worldwide data and experiences. That’s why the right platform will need to embed the metaverse into a robust governance system, so organizations can track their assets, transparently communicate data storage and status, and create hyper-personalized experiences.

Nation World News Desk
Nation World News Desk
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