New campaign launched
Corona will not eat until the end of 2023 at the earliest for bags
Ventilate, wear a mask, get vaccinated: In the pandemic years, BAG’s COVID posters were ubiquitous. The government is now preparing for the Corona campaign by 2026, if needed.
Will Corona be with us next autumn and beyond winter? The Federal Office of Public Health (BAG) is preparing for it. To ensure that the protective measures against the virus are not forgotten, the office intends to continue the Corona Information Campaign in 2023.
A few days ago the government publicly publicized the contracts and the new corona communication strategy for such a campaign. Based on the requirement, BAG also wants to extend the COVID campaign till 2026, as can be seen from the tender.
30 lakhs spent
BAG may want to take a breath of fresh air in the past slogan “This is how we protect ourselves”, which you encountered in all the posters, advertisements and advertisements, and Corona campaign. It is not yet known how much the federal government would be willing to pay for the new communications strategy. Interested agencies can submit their proposals now.
The federal government has spent about 30 million francs on coronavirus communication measures in recent years. According to BAG, 32 campaigns on right behavior and eight vaccination campaigns were conducted under the umbrella of the national campaign – for example for boosters, as a reminder of measures in the summer or to appeal specifically to young people. For comparison: the federal government wants to spend just two million francs on a planned federal electricity-saving campaign, to be launched in the autumn, reports “NZZ am Sonntag”.
Autumn campaign preparations continue
The BAG campaigns were developed by the Zurich advertising agency Rod. According to co-owner David Scherer, it has yet to be decided whether to reapply for the job. “We have to discuss that first,” he says.
The advertising agency is currently preparing the Corona information campaign for next autumn on behalf of BAG. The Authority will inform you upon request that you are working on different forms depending on the evolution of the pandemic and vaccination recommendations. As far as possible measures such as requiring masks or certificates are concerned, the federal government now holds the canton responsible. He clearly wants to continue to support them, at least in terms of communication.
For advertising agencies, the BAG order is associated with prestige. This is also demonstrated by the fact that Rod co-founder David Scherer was named Advertiser of the Year in 2021 by the industry. Shot reversed more than once.
In the corona autumn of 2021, BAG tried to persuade youth to vaccinate with stupid videos. For example, you can see a young man sticking a burning firecracker in his pants. Message: There are more stupid things than COVID vaccination. To which BAG faced criticism: there are smarter things than this message.
As it also became known, a year ago, he called “Don’t be an ass!” Consider using the slogan of Motivate youth to get vaccinated. In the end, those responsible made a brave, but somewhat dubious “just do it!” decision. (LHA)
President of the Young Liberals: “Bag’s failed campaign was a complete scam”,02:05,