Omnicom Media Group’s data, technical and marketing knowledge division will be responsible for the planning and management of marketing and CRO relationships in more than 15 markets.
Cosentino, a global company of the Spanish domestic family that produces and distributes high-value surfaces for the world of architecture and design, Annalect, competing with other consultancies, as a new technology partner to drive the marketing strategy and CRO. .
Annalect, together with the brand’s internal team, is in charge of planning and implementing business relationship strategies, relying on Annalect’s knowledge and long experience in CRM, as well as improving the overall usability and conversion of its assets. The management of more than 15 markets is led from Spain.
For the development of the project, the work of the Digital Business Unit, the internal marketing and technical teams of Cosentino, as well as the Annalecti Martech and CRO teams, worked together to find the best strategic partnership and to accept the digital specialization of Cosentino. they lacked further.
By adding Annalectis to the teams of which PHD Media was already a part, leading half of Cosentino from 2022, the two teams will allow the Omnicom group to influence the digital funnel of Cosentino as a whole.
“We are delighted to be able to announce the start of this strategic collaboration between Annalect and Cosentine. Together, we will work on marketing relations and CRO activities that promote us in omnichannel, in the optimization of our databases, in the personalization of our communications and in the improvement of conversion, thus strengthening our presence on a global level. and strengthening our digital leadership”, affirms Víctor Sierra, Cosentino’s digital activation manager.
For Marta Sáez, CTO of the Omnicom Media Group, “it is a privilege to be able to work with Cosenti’s brands and its teams to increase the relationship with their customers and help them to increase their business through technology results”.
Arturo Valero, managing director of Annalect, “it is a great pleasure that the client Cosentino has chosen us to be its strategic partner. We will add value from within the company transforming technologies into tangible results.”