Carlos Bisio is a lawyer and with Diana Guestella, is the founder of FastForward, a product labeling registration and review agency that advises Latin American companies to begin marketing their products in the United States, a highly competitive and regulated market. Based in Miami, the company provides all the necessary support to comply with the guidelines of each state agency. “We’re Argentinian, we’re both lawyers and we’ve been living there for about six years,” Carlos told BigBang about the company that allowed none other than Wanda Nara to set up its business in Miami.
According to what the founder told the site, he and Diana met in law school in Buenos Aires. “She worked in a very big studio in Buenos Aires, I had my own studio, I started advising many technology companies, food producers and others in Argentina as a lawyer and many people consulted me about this idea. began to expand”, explained.
And he continued: “After much discussion with Diana, we decided to start doing what I was doing from Argentina until we decided to come to the United States. It wasn’t out of necessity, I guess. Admittedly, but it was a presence that needed to be here. American soil, and since it was the only thing we knew, basically, was Miami at the time. We decided to try our luck here.
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Since its inception in 2016, FastForward has managed to help thousands of companies start, grow and consolidate their business in the United States. Currently, they have arrived in Mexico with their operations and expansion plans in Bogotá and Barcelona. Bisio says he has a variety of clients—he has a portfolio of more than 3,000—ranging in both size and industry, but the most appealing, he points out, is Wanda Nara Cosmetics.
In December of the year 2021, Wanda Nara She again became on everyone’s lips and not only because of the scandal in which she starred with her husband mauro icardi And Eugenia “La China” Suarez Not because of the affair in Paris, but because she had begun to gain similar relevance many years earlier, when she was an early vedette in Argentina.
At that time, the media returned to the country with a single objective: to showcase her role as a businesswoman. In fact, at that time she opened her makeup shop (along with her sister) zaira) called Wanda Nara Cosmetics. It is still located in Shopping Abasto (it has already expanded to other places such as Alto Avellaneda), where he held a press conference and said: “It’s a dream come true.”
At the time, when asked about returning to the country after a long time away, Wanda said that it was “extremely exciting” for her to be in Argentina and to be able to fulfill her dream of opening a store in the country: “For For me, returning to the country is being home again. For me, landing in Aziza is coming home. And I try to convey to my children what I feel when I get here and it can be seen in them It excites me.”
Today the trade in makeup and other products has settled in the United States, thanks to the cooperation of the Product Labeling Registration and Review Agency which advises Latin American companies to start marketing their products in the northern country, “highly competitive and regulated”. “. How much does it cost to export to USA? Between US$1,000 and US$5,000, although the former Vedette cost slightly less.
According to the lawyer, Wanda Nara started in Miami and sells only through an online store. He also pointed out that almost all of his customers start this way because, for this type of product, it’s the best, especially because of the competition in this space. “In fact the FDA (Food and Drug Administration) doesn’t care about the popularity of Wanda. It facilitates sales and what could be a risk,” he said.
And he continued: “Because, frankly, we’re talking about a closet that has I don’t know fourteen or fifteen million servers, and obviously exposure, and Wanda sharing a link to the Amazon store who fills it up to see every time he does a story. It’s basically it, but not really, popularity is not an influencing factor. The FDA cares very little and probably doesn’t even know that we Whom are you registering?”
Miami is really the gateway for many of these companies, especially those that come in by air with smaller products. In this sense, Bisio explained that Argentina sees the United States as a potential market. “(Argentine products) are in great demand, and the prices are competitive. If you find a similar product on Amazon, maybe the Argentinian product costs two or three dollars less,” he explained.
And he elaborated: “And in the price range of ten to fifteen dollars, three dollars are felt. And good quality, then, when the consumer starts a product and likes it, he marries ” On its website, FastForward describes its mission as “to provide the support needed so your company can start, grow, consolidate.” In addition, they claim to know “the shortcuts you should come up with to easily, quickly and securely present your company in the world’s largest marketplace”.
Some of the customers who rely on Fast Forward are: Amazon; Wanda Nara Cosmetics; Sanfer Group; RPB (Bagio Juice); brightness factor; Caviahue Cosmetics; Noli and Zat Protect, among others, but when asked about the most popular Argentine products in the United States, Bisio replied: “What would be food manufacturing, whether ready-to-eat or frozen food, and alcoholic The top is shared between drinks.
In this sense, he explained that this competition, in turn, is disputed by cosmetics. “There are many beers, tequilas, mezcals, drinks that want to enter the market here and then it already comes to the third and fourth levels, which will be the industry of drugs and medical devices.
For those who decide to embark on the task of marketing their products in the United States, there are some challenges to consider. When asked about the requirements for an Argentine company to establish itself in the United States, Bisio said it depends on the region, although he clarified: “Generally speaking, they ask you to set up a company in your country of origin.” to make, they ask you to follow good manufacturing practices, this is to avoid contamination of the product, see how you are currently storing it, that it complies with the FDA’s safety standards which, fortunately, with regard to Argentina, is more of a balance between directions”, he concluded.
