The British government has announced that it will invest £900 million in next-generation supercomputers as part of its new Artificial Intelligence strategy. In this way, the country would be able to create its own “BritGPT”. An “exascale” computer that, according to the British Treasury, would be “many times more powerful than the largest computers in the United Kingdom.”
Following this announcement, there is no doubt that other countries will follow in the UK’s footsteps, with many already asking: will this create opportunities and challenges for the travel technology industry as supercomputers become more widespread and recent What’s already helping us make huge leaps forward in AI, providing levels of computational power that computer engineers never dreamed of?
Experts’ opinion on the British supercomputer
Focusright
Regarding the topic of supercomputers and AI, Mike Coletta, Director of Research and Innovation at Focusrite, highlights that generative AI has the potential to be able to impact all stages of the consumer journey cycle: inspiration, planning, Purchase, Experience and Share Use. In addition, it will also serve areas such as marketing, customer service, and business optimization, and that rich user interfaces can significantly improve user experience.
Cloudbed
CloudBeds has also voiced its opinion, most notably the company’s founder and CEO Adam Harris, who noted that supercomputing will empower AI and revolutionize the way travelers plan, book, and experience their trips. . “I don’t want to be a travel agent right now, this technology will slowly replace large aspects of their jobs,” Harris says.
The Cloudbeds CEO also mentions a positive point about AI and supercomputers, as it can be used to set prices to maximize revenue and prevent fraud in the hotel industry.
Digtrips and Misterfly
Emily Dumont, CEO of Digitrips and owner of MrFly, the leading OTA in France, and other B2B travel technology services, agrees on the personalization of the customer journey. “There are a lot of fears about AI and the supercomputers that power it, particularly that it will replace humans in the travel booking experience. However, we see this as a way of improving what is already possible thanks to human interaction: it will allow customers to be provided with a more personalized experience, faster and more efficient reservation processes and greater optimization of resources .
Feeling
On his part, Matthew Chapman, CTO of travel booking technology provider Vibe, believes that supercomputers, with their ability to process complex data sets and perform advanced analytics at lightning speed, will transform everything from how we book travel to the way we do. Something has the potential to change. Experience destinations around the world, including travel there and back.
“We believe supercomputing will be a major driver of change and progress, and if the UK government can give us access to this new toy for a few hours a week, we are ready to harness its power to deliver more value.” and convenience. If this does not happen, we believe that in the near future this power will be in the hands of all companies, so soon we will all benefit.”
Nium, the specialist in B2B payments
Service providers in the B2B travel sector also believe they will benefit from the supercomputer. Spencer Hanlon, head of travel at Nium, an expert in B2B payments, explains that this technology will improve the speed and efficiency of payment transfers, as well as generate insights that will optimize payment processes in the travel industry.
“As the travel industry goes digital, the use of supercomputing in payment solutions will undoubtedly become standard practice. This technological breakthrough will change the way transactions are done and will lead to more agile and streamlined payment solutions for businesses in the travel industry Will go a long way.
Battleface Travel Insurance
In the travel insurance industry, supercomputers are expected to make a positive impact by driving more accurate and faster risk estimates, which will provide a more personalized and relevant travel insurance experience. Supercomputer-powered artificial intelligence will enable more detailed analysis of claims and expense patterns and data, which will benefit insurance companies.
“Incorporating artificial intelligence powered by supercomputing tools into our processes will enhance our ability to better interpret patterns, analyze claims and expense data, allowing us to continue to reinvest in products and services that address needs and Anticipates current customer demands.
Cambon Partners, Travel Investments
Morgan Lesne of boutique travel investment bank Cambon Partners notes that “for companies looking to scale quickly and achieve high multiple valuations, clearly their equity story includes some core offering that is transformative or disruptive to their location. So a huge leap in computing power and the potential for the development of artificial intelligence could be exactly the gain all travel professionals are looking for. As with all new trends, unfortunately many will promise it but few deliver So investors and buyers need to figure out how to spot the real innovators.”
Conclusion on supercomputers and AI
Experts highlight the opportunities that supercomputers will emerge, from personalizing trips to optimizing business processes in areas such as marketing, customer service and pricing. However, there are challenges regarding the interaction between humans and machines as well as the need to adapt to technological changes.
Ultimately, supercomputing and the artificial intelligence powered by it have the potential to revolutionize the way we plan, book and experience travel. With an eye on emerging opportunities and true innovators in the field of artificial intelligence, companies in the industry must be ready to take advantage of these technologies and deliver more personalized and efficient experiences.
