Gimena Dinardi had an idea. That was the potential, he thought. At the same time, he needed money to expand it. It was then promised to the competition fund of the Ministry of Industry, Energy and Mining.
This entrepreneur’s life came from the Department of Flowers and changed in March when he announced that he had won $120,000.
This past March 8 marked the milestone in Craft, a project, an idea, recognized as unique in the south-central region.
The workshop is a company dedicated to the manufacture of jewelry and pottery, which uses raw materials such as gold, silver, nickel silver, copper, brass, precious stones, guampa, mother-of-shells and leather. Make personalized objects that combine design and quality.
With the prize money, Dinardi will purchase decorative tools to achieve greater efficiency in his processes, as well as to improve the finish and quality of his creations.
Gimena stated that “this call is a boost and a leap in quality” for his venture, adding that the support will give him the opportunity to prove his art.
The story of Gimena, de Flore, is also that of many other women in the country who entered the struggle, who won and sought money and also who did not receive financial support.
MIEM has delivered $2,900,000 to 11 projects, within the framework of the call for Women Entrepreneur 8M 2022. Before the election of the court, 53 projects from 13 departments of the country applied.
The beneficiaries belong to the Departments of Canelones, Flores, Montevideo and Salto, and work in the following areas of activity: natural cosmetics, hair care, jewelry, healthy eating, gastronomy, craft beer, sustainable jewelry, glass manufacturing and textile and clothing industries.
The money received will be used to improve the infrastructure of the business; procure equipment, tools, machinery and equipment; access to technology that will have an innovative impact on the processes of producing companies; incorporate solar panels; hire technical support in finance; develop e-commerce, design or packaging strategies; and invest in communication and marketing.
The winners of the 2022 edition are Maria Jimena Castells, from the NaturalMente company; Gimena Dinardi, of Craft; Maria Eugenia Montiel, of Livegan; Ana Cardozo, of Recomplement; Lucia Escardó, Chimera; María Agustina Camejo, from Pa Campaña; Macarena Pérez, from Because of Sam; Mary Joseph Rey, from Majo Rey; María Sofía González, Don Ramón; Doris Píriz and Tamara Maidana, from Motasuy; and Maria Valentina Quagliotti and Agustina Quagliotti, Sweet Melodies.
50% of winners receive first aid in the form of public funding.
The Call for Women Entrepreneur 8M contributes to the development of women’s enterprises in the main areas of productive activity and establishes a gender-positive policy portfolio that promotes economic autonomy. This is the priority line of the National Gender Policy, which MIEM integrates.
“This objective is to make visible women in the national productive sector, in addition to the financial support that is granted, the social activities of the beneficiaries and entrepreneurs and businessmen of all countries. It promotes the generation of real employment, especially quality employment for women; promoting the association and positive externalities at the economic and social level; as well as the contraction of national supplies in the purchase of national components, promoted by the regulatory entity.
The call also applies the territorial variable, which weights the projects in the interior of the region (mainly located north of the Río Negro) and provides workshops and orientation to the participants. It promotes the incorporation of clean technology and energy efficiency as well as cost effective projects that contemplate the circular economy, sustainability and reduction of environmental impact.