Wednesday, February 1, 2023

Cuban company welcomes US decision on cigar brand

HAVANA ( Associated Press) – Habanos SA, a Cuban joint venture with European counterparts that has a monopoly on the commercialization of the world-famous island cigars, celebrated Friday a trademark court ruling in the United States that recognized its rights to . Cohiba brand, which was registered by another company.

The United States Patent and Trademark Office (TTAB) court “ordered the cancellation of Cohiba’s registration by General Cigars following legal proceedings,” the corporation said in a statement.

Habanos S.A. is a company created by the state-owned Cubatabaco and the Anglo-Spanish Altadis that distributes the island’s cigars such as Romeo y Julieta, Partagas, Montecristo and Cohiba worldwide, except in the United States where political and commercial Restrictions stop. their commercialization.

Cubatabaco submitted legal procedures in 1997 to cancel the registration of Cohiba in the United States which was registered by a company called General Cigars. The statement said the verdict came on December 20.

“The cancellation of General Cigar’s registration opens the way for Cubatabaco to register the COHIBA brand in the United States, as it has exclusive rights to the brand,” the statement said, demonstrating the primacy of the party’s ownership. was done.

Cohiba is also a special brand of Cuba. This year it is 55 years old and it is made from the leaves of Vegas de Pinar del Río, which is considered to be of the highest quality, which is why it was also used to make cigars during the first years of the revolution Together they used to entertain personalities. island tour.

A report from Habanos SA from the beginning of 2022 indicated that markets such as Spain, China, Germany, France and Switzerland would see the firm generate $568 million in 2021, a 15% increase over the previous year.

Cohiba is not the only brand disputed by Cuban authorities or firms in the United States. Due to restrictions that prevent the island’s products from being marketed in that country, some companies seek legal loopholes to obtain ownership, as happened with Havana Club rum, which has also been in litigation for decades.

Nation World News Desk
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