The growth and expansion potential of cupra is amazing. The brand was officially born in 2018 and, in just four years, it has already managed to cross the second hemisphere to reach the southern region. More than 17,000 km separates Barcelona from Sydney, where Cupra inaugurates its first Cupra City Garage since its official arrival in Australia,
The company manages to go global by reaching Asia Pacific. There Kapra has its first inauguration city garage which will open to the public in a few days, and was inaugurated by the brand’s CEO, Wayne Griffiths, who said: “Our campaign to bring the brand cloth Invincible to the rest of the world. By launching the brand in Australia, we are taking the first major step in our globalization.
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Cupra lands in Australia with the opening of the first City Garage in Sydney
Cupra aims to quadruple annual sales in Australia, passing From 1,600 cars in 2022 to 7,000 in 2025, To achieve this, the company will rely on its current product portfolio and land in the southern country, with the first three models being the Cupra Ateca, the Cupra Leon and the Cupra Formentor.
All these vehicles will be available with both internal combustion versions and their respective variants Plug-in hybrid variant, called e-hybrid, In addition, the first deliveries of Cupra Borne during the first quarter of 2023 will be made after the opening of purchase orders during the last months of this year.
Will launch another product offensive with the launch of Cupra, starting 2025 Terramar, Tvscan and UrbanRebel Models, Will also expand in terms of points of sale, passing from 9 which is expected to open from August this year to 15 in 2023,
“Cupra is recognized in Australia as a high-performance brand aimed at lovers of driving and design. We will be one of the first European brands to offer plug-in hybrid vehicles to Australians.” buy australia,