The weeks are passing by and the 2023 Women’s Football World Cup is fast approaching. Australia and New Zealand will witness the biggest event in women’s sports as the world’s best teams face each other in the quest to lift the World Cup. In all the editions, FIFA has taken care to channel the emotion among the fans with symbols to remember the events that will take place next July and August. Once both the official mascot, Tazuni, and the official ball, Oceanz, are known, the next step is to learn about the curiosities of this World Cup song: ‘Unity Beat’ or, translated into Spanish, ‘The Unity Beat’.
The tournament anthem was launched on 11 April, 100 days before the start of the first game of the group stage. FIFA decided to reject the idea that a world-renowned artist was the main image and selected a song in which the local population would participate, bringing fans of Australia and New Zealand together in all World Cup stadiums. In this way, the values they want to transmit are unity for sports and passion for football, regardless of race and gender.
“When the ‘Unity Beat’ reverberates through the nine tournament host cities, fans around the world will know it’s time to bond and create a truly unforgettable atmosphere. Whether on the streets or in the stadiums, Unity Will make Beat fans happy.” Join forces and remember the passion they share for football,” FIFA Secretary General Fatma Samoura said on the day the song was released.
Introducing the #UnityBeat! 🎶
Launching today as the official chant of #FIFAWWC 2023! 😍
100 days to go until we go #BeyondGreatness! 🙌
— FIFA Women's World Cup (@FIFAWWC) April 11, 2023
