Immersive experiences are already popular in the entertainment, gaming, and manufacturing industries, but they can be a tool to meet other corporate needs, such as modeling operations and training employees to contain sensitive conversations.
Deloitte made this bet at the end of February, when it announced a virtual space company, Vatom, to provide immersive experiences to different sectors, from companies looking to culture oriented with virtual reality, with brands to encourage community engagement. Together, the companies say they will be able to give thousands of people in the same virtual space at the same time, with cross-wallet and access to a collection of digital assets and tokens from their metaversal experience.
Training Underground – In fact, the Internet itself. Source: Deloitte
The secret purpose, however, is to provide companies with underlying data about users. “One of the major trends affecting companies across all industries is less accessibility to third-party data,” Khusro Khalid, CEO of Deloitte Digital, told Cointelegraph.
According to Khalid, firms that rely on identifying and connecting with customers are looking to replace third-party data and cut customer acquisition costs. “Given the customizable nature of the product, companies can press a host of Web3 tools, including virtual spaces, programmable digital objects, cross-chain universal wallets, POS redemption, token gateways, loyalty points, among others, for a variety of business applications,” he said.
For Khalid, companies that rely on identifying and connecting with customers seek to replace third-party data acquisition at the customer’s expense. “Given the customizable nature of the product, businesses can use a number of Internet 3.0 tools such as virtual spaces, digital programmatic objects, universal multiplex chain, point of sale redemption, information management, loyalty points; among other functions, useful for a variety of businesses,” he says.
Deloitte provides a number of metaversion tools for companies. Power spaces offer companies “not only the ability to gather teams from around the world in events and meetings, but also sports equipment that allows for more training and interactive training of employees,” he said.
3D Asset generation – Omniverse. Source: Deloitte
Other examples are digital twins for real estate, which provide potential buyers with an immersive assessment of the property without leaving the home. “In each case, virtual spaces not only create a direct course to engagement, but also an easy way to get valuable first-hand and second-hand feedback from people who participate in virtual spaces that will help inform future work and plans,” Kalil explained.
Virtual reality experiences are attracting billions of dollars in investment from companies around the world. The global immersive technology market size was estimated at USD 21.6 billion in 2021 and is expected to reach around USD 134.18 billion by 2030, according to a report by Advance Research.
Tech giants like Nvidia, Qualcomm, Google, Meta, which owns Facebook, and Microsoft have already launched metaverse-related projects. Block-based and decentralized business platforms operating on metaversions include Decentraland, Sandbox, Axie Infinity, Metahero, and Star Atlas, to name a few.
Eric Pulier, founder and CEO of Vatom, believes that the metaverse is the Internet of tomorrow, and as such, no company will be left out of immersive experiences;
“Web 3.0 represents the next iteration of the Internet. While there is no company or industry that does not use the Internet as a tool for engagement, there is no area of business that can more effectively reach a target audience at scale than Web 3.0.”
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