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Democrats speak to Hispanics in Spanglish to win votes for Biden

US President Joe Biden’s campaign team released an ad in Spanglish this Friday aimed at the millions of Hispanics who will be able to vote in the 2024 presidential election.

Using a mix of Spanish and English, the “For Us” ad highlights initiatives that have benefited this community, such as student debt relief and investing in small businesses.

“Look, every Joe Biden program is for us,” a female voice says (overlapping) as images of the Democratic president and people representing the Hispanic community are strung together.

“Joe Biden doesn’t fight for the rich, he fights for us,” the voice adds.

Part of the message also appears in white, blue and red letters, the colors of the United States flag.

This ad is part of a multi-million dollar investment in traditional and digital Hispanic media for the 2024 election, which could pit Biden against his predecessor Donald Trump, the heavy favorite for the Republican nomination.

Maca Casado, head of the Hispanic Media Campaign, assures that the investment is proof of the “determination to win every vote.”

Hispanics can choose “between MAGA’s extreme agenda that benefits the wealthy at the expense of working families and President Biden’s agenda that serves our community,” Casado said in a statement.

MAGA is the abbreviation for the Trump slogan “Make America Great Again.”

The Spanglish message is aimed at the millions of bilingual Latinos in battleground states like Arizona, Nevada, Pennsylvania, Michigan, Wisconsin, North Carolina and Georgia.

According to the Pew Research Center, 34.5 million Latinos in the country could vote by the end of 2022.

Although Hispanics traditionally vote for Democrats, this community’s support for Republicans has increased in recent years, as seen in the 2020 election with Trump.

The Democratic campaign team chose Spanglish on the first day of Hispanic Heritage Month, which runs through Oct. 15 to honor the contributions of Latinos to the country.

According to the Census Bureau, there were approximately 63.7 million Hispanics living in the United States in 2022, or 19% of the country’s population.

Nation World News Desk
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