Tuesday, August 9, 2022

DIA group, Red Cross and University of Zaragoza join forces to study barriers to healthy eating in vulnerable groups

Las Rojas in Madrid, July 18, 2022, From the Pajaritos neighborhood in Seville, to smaller towns like Villanueva de Gormez in Soria, DIA Group seeks to facilitate access to quality food for allNo matter where they live and how much budget they have.

Keeping this goal in mind, the company has worked closely with An intervention study in vulnerable groups participating in the University of Zaragoza Red Cross With the aim of knowing the main barriers to healthy eating.

To carry out this study, 66 people aged 3 to 69 who registered in the Zaragoza Red Cross Extreme Vulnerability Program received financial support in the form of exchangeable wallet cards at Dia stores. During the three months of the intervention, nearly half of these people supported the preparation of healthy menus and recipes, attended food workshops and had a channel for questions via WhatsApp in their daily lives.

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experience, which Was developed in the last quarter of 202166 included monitoring of various health parameters of people, such as body mass index or measurements such as waist circumference, presence of uric acid in the blood, cholesterol level or blood pressure, among other indicators.

The study’s findings suggest that education and support were key to improving key health indicators, underscoring the complex challenge of achieving healthy eating habits beyond the family budget. All participants received adequate support to maintain a healthy diet, however, some maintained unhealthy eating habits.

Food and care within reach of all

The study is part of the objectives established in the DIA Group’s first 2021-2023 Sustainability Plan, a roadmap approved in 2021 that is one of its priorities. Facilitate access to quality food for allregardless of where they live and what budget they have. To accomplish this objective, the company relies on a different lever of its own to create value: proximity. This proximity goes beyond the proximity of its stores—63.5% of the Spanish population has a Dia store less than a 15-minute walk from home—as it strives to provide its customers with the best omnichannel service, listening and listening. is also reflected. Adapting the offer to local needs with products of best quality and price.

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