The celebration of the automobile Barcelona Motor Show boosts car sales in the city and surrounding region every two years. Offers and promotions offered by automobile brands become a powerful incentive for customers who wish to take the step of purchasing a vehicle. In the 2023 edition, Automobile Barcelona has once again focused on discounts and special conditions, both for brands that are at the show and for those that have not attended the show.
During the days of the show, a good number of brands lead the landing of advertisements on their stands at the Fira de Barcelona pavilions in the Montjuïc venue in order to increase sales in situ to claim more advantageous positions. The show comes at a time when car sales in the Barcelona province grew by 17.32% in the January to April period and only 3.73% last month, much lower than the average of 33.7% in the first four months for the whole of Spain. is less. period in April and 8.2%.
Among the cars that can be seen at the Salone Automobiles Barcelona are 14 new products for the Spanish public. In total, there are 31 brands in the sample, including some Chinese that have just landed in Spain and others in the process of launching such as Barcelona-linked Ebro and Silence. In Coche Global’s Automobile Barcelona guide, electric or hybrid models are in the lead.
Toyota promotion outside the show
The best-selling brand in Barcelona so far this year is Toyota, with 2,699 cars out of a total of 27,365 on the market. Toyota is one of the brands absent from the Barcelona show, although it has not missed the opportunity to launch a commercial campaign in its commercial network during the month of May, focused on offering the C-HR model for 200 euros per month.
According to Anfac data, the second best-selling brand in Barcelona is Seat, with 2,350 registrations, down 11.75%. Seat, which has a large stand in Automobiles Barcelona, offers an additional discount of 300 euros on its commercial campaigns during the days of the shows in its commercial network, on which it focuses sales.
Kia was the third best-selling brand in Barcelona from January to April, making a strong commitment to Automobiles Barcelona with a large space in building 1, where customers can benefit from additional discounts ranging from 300 to 1,200 euros depending on the model’s function. Can pick up
Dacia, the fourth brand preferred by motorists in Barcelona, is present at the show during Automobile Barcelona with a check of 300 euros for car buyers, which is added to the promotion linked to the financing.
Renault, which sold 1,149 cars by April, up almost 10%, improved its financing promotion up to a maximum of 2,000 euros, taking advantage of its presence at the Barcelona show. In addition, Renault also offers these special conditions in its commercial network in Barcelona.
BMW set up its salon
BMW was one of the brands that recorded the most significant increase in sales in Barcelona, reaching 44.54%. However, in this edition it has decided not to be present at the fairgrounds but, instead, takes advantage of the show to launch a special promotion at its Barcelona premium dealers. “If you’re looking for your new BMW, you won’t find it at the motor show,” explains the series in an ad heard on the radio these days and has sent bubbles among brands at Automobile Barcelona. Motor Munich dealers also take advantage of the show to organize their own car fairs.
Jeep launches Avenger in its network
Brands from the Stellantis group, which are out of the show entirely this year, take advantage of the allure of Automobile Barcelona to boost sales of its small SUVs, such as the Jeep Avenger, with combustion and electrified versions. The “Special Terms” offered by the brand for this model are offered across its dealer network.
Ford enters the room from outside
Ford’s Covesa dealer network in Barcelona also joins the Salone Automobiles Barcelona, although this time without the brand’s presence at the fair. Dealers offer special terms on show days.