Sunday, January 29, 2023

Disney+ Launches Its AVOD Tier in the US with Over 100 Advertisers

At launch, Disney+ Basic subscribers will enjoy the full list of content and features offered on the Disney+ Premium plan.

This Thursday, December 8, Disney+ made its highly anticipated ad-supported subscription offering available in the US, with more than 100 advertisers across all major categories available at launch.

New ad-supported subscription plans are also available on Disney Bundle and Hulu+ Live TV, giving viewers more options to choose the plan that best suits their needs to stream the content they love.

“Today’s launch is a milestone for Disney+ and brings consumer choice to the fore,” said Michael Paul, President of Direct to Consumer. “With these new ad-supported offerings, we are able to offer consumers more flexibility to enjoy the full breadth and depth of The Walt Disney Company’s incredible storytelling.”

“Today we welcome the industry’s largest, most diverse and most influential portfolio of ads to Disney+,” said Rita Ferro, President of Disney Advertising. “We are committed to connecting our customers with the world’s best storytelling while delivering innovation and experiences for viewers on broadcast now and into the future.”

At launch, Disney+ Basic subscribers will enjoy the full list of content and key product features offered on the Disney+ Premium plan. Contains exclusive original and library content; profile; simultaneous performance; High quality video format.

Existing Disney+ subscribers have the option to upgrade to the Basic plan for $7.99/month. For those who choose to remain a Premium subscriber for $10.99/month or $109.99/year, no further action is required.

The launch of Disney+ Basic combines the world’s most beloved stories, characters and brands with the most advanced proprietary advertising technology and audience-based capabilities. The combination delivers sophisticated, globally scalable advertising that delivers choice and value to both consumers and advertisers.

Disney+ Basic launches with a roster of blue-chip brand advertisers and all major holding agencies, including Dentsu, Havas, Horizon, IPG, Omnicom Group, Publicis, RPA, Stagwell and WPP, covering more than a dozen categories represent (Retail, Apparel, Auto, Financial Services, Restaurant, Technology, Telecom, CPG, Travel) with hundreds of creatives who will provide the volume and diversity needed to create an immersive experience for brands and consumers.

The Disney+ Basic subscription is intended for use only in the US and countries where an ad-supported subscription is available. Disney+ Basic subscribers will not have access to premium features like Downloads or GroupWatch and SharePlay, as well as Dolby Atmos at launch.

Nation World News Desk
Nation World News Desk
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
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