Sunday, February 5, 2023

Doncic and his mother end legal battle over control of his personal brand

legal dispute between luka doncic and his mother, mirjam potterbeinFor him control of the player’s personal brand After months of legal battle, it has come to an end. Slovenian player from Dallas Mavericks signed during the last EuroBasket 2022A Petition with the USPTO (United States Patent and Trademark Office) to cancel the trademark registration luka doncic 7which belonged to his mother.

both parties able to reach an agreement To remove your rough edge in pointless disputes between family members. nba star decided to end his petition on 5 December before the USPTO, ending the legal battle and allowing Poterbin continues to manage the brand ‘Luka Doncic 7’,

In the past, Doncic has attempted to unblock the position in other ways, such as Register an Alternate Trademark With his name, ‘Luka Doncic’, but to no avail, as the ‘Luka Doncic 7’ brand continued to exist. For this reason, last September he decided to fight directly for his own image. A few months ago, Mark Stein, the guard of the Texas club, was candid about it with an NBA insider: “I want to continue to grow as a player and a person and it is important to regain control of my own brand.”

The origins of the conflict go back November 2018when he was 19, and gave his His mother’s consent to register the trademark In January 2020. NBA star’s mother has been Mirjam Potterbein and You remain in charge of your child’s image and personal brand Like in the beginning, when he was just beginning to fulfill his dream of being in the best league in the world in his first season.

Potterbein has tried gain power in recent years on this post, increasing the suspicion of his own son, but the legal battle seems to be coming to an end. Doncic files appeal against his mother Try to have full control over your name, brand, charitable foundation and business affairs, because the conflicting trademark prevented Doncic from having full rights to use his own name. Luckily for him, it looks like everything is over.

Nation World News Desk
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