Dr. Martens is riding the repair wave. The British footwear company is working with shoe repair company The Boot Repair Company to officially launch the service in the UK. The company plans to expand the repair to other markets depending on progress Reuters.
Repair prices are around £80 (€93)., a cost reduction compared to the average price of the company’s new products, which is 170 pounds (197 euros). The company has assured that it sees great potential in this area, as well as in the used market, which it entered last May through the Depop Marketplace.
The company specifically expects this By integrating these two services, sales will increase by up to 10% next year. The company tested the repair service in the UK back in April 2022. When releasing its latest results, the company celebrated the division’s success and assured that it would expand the concept to other areas with a view to landing it in the United States soon.
Dr. Martens is working with repair company The Boot Repair to expand repairs to other markets
Dr. Martens joins a wave of companies betting on adding repairs from major fashion retailers to their services low costs even some of the kings of luxury. H&M was one of the pioneers when it opened the space in 2018 Watch out in his shop in the center of Paris. Specific, The company created a division that made sewing machines available to consumers, patches and embroidery. There will also be lectures on clothing care and special laundry bags so that the plastic components of clothing do not dilute with water.
Uniqlo also joined this trend and opened a repair workshop in its store at the beginning of June. Flagship store from Paris, Service already installed in Spain in October 2022. The company also set up clothing containers with the aim of converting and reselling the garments.
Another recent example is Primark, which began expanding its repair shops in the United Kingdom and Ireland in March after a pilot in 2022. In April, a store called Loewe ReCraft opened in Osaka, dedicated solely to repairing and refitting the company’s products .
Spanish companies such as Zara have also introduced this service. Specifically, the company announced last March that it would expand its business of selling, repairing and donating used clothing to France and Germany during 2023, after launching in the United Kingdom at the end of 2022.
