Tuesday, November 29, 2022

Due to the strength of the dollar, the flow of tourists coming from America to Spain stopped

Fears of an economic slowdown and an energy crisis with Russia, which anticipates a complicated autumn to guarantee supply, are having an impact on the euro against the dollar. It has lost 10% since April and traded below the dollar on Monday. One of the direct consequences of the strengthening of the dollar is an increase in the cost of travel from Europe to the US, although this is a minor problem as almost two thirds of Europeans choose to spend their holidays in another neighboring country. On the other hand, Travel from the US to Europe has fallen by 10% over the past four months and the data is already beginning to reflect an increase in demand.

The link between the strengthening of the dollar and the increase in visits from the US to Spain is already a fact. The latest INE figures (will release July figures on 1 September) are already pointing in that direction. In May, 312,385 US passengers arrived, representing 90.8% compared to the same month in 2019, higher than 2016 and 2017 levels and 95% compared to 2018. EIn June, 377,366 landed, up 86.9% over the same period in 2019, above 2016 and 2017 levels and 95% compared to 2018., Everything points to the fact that if the euro continues to weaken against the dollar, tourist arrivals in July and August will exceed the numbers recorded in the same months of 2019.

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Madrid will be the most benefited region, as the US represents 15% of travelers

“We are seeing an increase in US travelers looking for and booking travel in Europe, even in the off-season, and similarly it is almost cheaper to book winter vacations in Europe than in the United States. makes.” Thomas Danielzak, Shiji European Sales Manager, one of the largest technology providers in the hotel industry. In his opinion, the fact that travel prices are more competitive in Europe than in the US should be a claim among tour operators and travel agencies looking for customers not only for hotels. “They must also perform marketing actions in any business that operates with US dollars”

The destination that has benefited the most from the recovery of US tourism is Madrid, with the US being the major issuing market, with 317,000 passengers in the first half of the year, representing 14.6% of the total. Only above Madrid is an area called the Rest of America, which counts all travelers from the American continent, except America, Mexico and Argentina, with 392,000 passengers. “Madrid is already a relevant destination for the American traveler and last summer it was already the first issuing country in Madrid,” he says. Fabian Gonzalez, founder of ForwardMad, a congress on luxury tourism that will be held in Madrid from 5 to 7 October., He believes that Madrid’s privileged status is due to three factors. “Close public-private collaborations, Iberia’s steadfast commitment to expanding relationships with various US cities, and the advent of large North American chains such as Marriott, Hyatt, Four Seasons or Hilton, which have a very loyal clientele spread across the globe.” Walks in. The sound of its opening”.

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An average expense that doubles that of a French tourist

One of the main attractions of American tourists is their high purchasing power and their greater shopping propensity. The average expenditure per stay and person is 1,882 Euros, which is significantly higher than the average for foreign travelers choosing Spain as their destination (1,119) and large source markets such as the United Kingdom (1,109) or Germany (1,159). Particularly striking is the comparison with France, in which the average disbursements made on a trip (763) are less than half that in the case of the United States.

The patterns repeat if the average cost for each day of stay is analyzed. In the case of the United States, this figure increased to 214 euros, compared to the average of 137 euros from the total number of tourists received, 135 from Germany, 127 from the United Kingdom or 101 from France.

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