Tuesday, February 7, 2023

E-Commerce Improves Customer Experience with Artificial Intelligence

electronic commerce has been changed since the 90’s thanks technology, which has been the vanguard of the revolution in this field. Now, the path is on and forecasts from consulting firm Gartner show that artificial intelligence This will be the advance that will have the biggest impact on e-commerce for years to come.

It is estimated that during the current year 2023 most of the organizations that use Technology for Digital Commerce will get at least one 25% improvement in customer satisfaction, in income or in reduction of cost. To do this, they may analyze customer data, create personalized experiences, or define what the ideal customer would be or ‘Buyer Persona’,

On the other hand, implementation of big Data why business Intelligence provide a higher degree of customization Thanks for the detailed data analysis. In this sense, by webloyalty he explains that organizations must maintain a constant balance between obtaining enough information from their customers without violating the privacy constraint.

One of the main trends regarding the future of e-commerce is visual commerce, Is technologybased on the use of artificial intelligenceAllows users to interact with products in a visual and immersive way.

moreover artificial intelligenceCan be used in conjunction with advanced analytics and machine learning Detect fraud, personalize content, recommend products, categorize images, optimize prices based on demand or segment customers by categories,

In the coming years, options for customer experience personalizationwith respect to both ‘Landing Page’Such as search, product recommendation, banner, offer or cross-sell.

Las Techniques To Get Extra Income Go Through AdvertisingThe Marketing Affiliate, internal cross-selling or loyalty or third party implemented rewards programs that return a minimum of 10% of purchases made.

Finally, it should be noted that, according to Gartner, in 2023 75% of companies selling directly to consumers will offer subscription servicesBut only 20% will be able to increase customer retention.

Related: E-Commerce, Key to New Investment Opportunity for Real Estate Business

Nation World News Desk
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