Shop when you want, quickly and easily: there are no longer queues and closed shop doors. The supermarket model of the future has been open for a few weeks and is located in a small community on the Baltic Sea.
Fully autonomous and flexible shopping. This is now possible in the municipality of Hohvach on the Baltic Sea. You can shop here any time of the day, any day of the year. Supermarket chain Edeka Nord is teaming up with local Edeka merchant family Alpen to open a supermarket that chronicles the long queues at checkouts and closed shop doors.
Contactless payment and anonymous check-in
On 38 square meters, customers will find around 500 products, including frozen items, fresh produce, drinks and snacks. The so-called smart box consists of two containers, which can be entered using an EC or a credit card. Payment is then made at a self-scanner checkout and is possible with cards or providers such as Google or Apple Pay.
For example, if you still want to do your weekly shopping on Sundays at 11 p.m., you can now do so at Hohwatch. When asked by MOPO, the supermarket chain confirmed that local Edeka Alpen employees would clean and stock the store. However, no other employees were involved.
Stefan Giese, managing director of Edeka Nord, sees a lot of potential for this business model: “After nearly two months of operation at Hohwatch, we are seeing a promising development.” An incentive sales model for supermarket chains to invest in such developments.
You might also be interested in: On the Baltic Sea beach: dog goes after dog and bites – HOSPITAL
However, the idea of a 24-hour supermarket without employees is not new. A few weeks earlier, an autonomous organic supermarket was also opened in Hamburg’s Eppendorf district. With the help of an app visitors can check this organic market of the future. MOPO reporter Sandra Kunkel spoke to the founders about this sales model and specifically tested the buying experience. You can access the article here. (mp/mm)