Vermont-based ice cream company Ben & Jerry’s served up a big part of the progressive agenda when it announced this week that it was going to stop selling its ice cream in the Israeli-occupied West Bank and contest from East Jerusalem, it says. that the sales in the regions are “inconsistent with our values” demanded by the Palestinians.
Slamming Israel is fond of the left, which is quick to denounce Middle East democracy while ignoring hostile actions taken by Hamas against it, such as launching missiles from Gaza.
As The Associated Press reported, Ben & Jerry’s statement cited “concerns shared with us by our fans and trusted partners.”
The company did not explicitly identify those concerns, but last month, a group called Vermonters for Justice in Palestine called on Ben & Jerry’s to “end the complicity in the Israeli occupation and Palestinian human rights abuses.”
It’s hardly the first time Ben & Jerry’s has waved the wake flag—it created Flavor Pecan Resistance in 2018, which, according to its website, “is about protesting the regressive and discriminatory policies of the Trump administration and building a future that’s going to make a difference.” I had a powerful message that values inclusivity, equality and justice for people of color, women, the LGBTQ community, refugees and immigrants.”
It honored Anthem-opposed former 49ers quarterback Colin Kaepernick with a vegetarian Change the World in late 2020.
Its Justice Remixed flavor reflects efforts at criminal justice reform, but a visit to the website aligns with denigrating the police. “Instead of endlessly increasing the police budget, loading it up on manpower, surveillance, armor and weapons of war, we will increase funding for the things that people really need,” it said.
If Alexandria Ocasio-Cortez ran an ice cream company, this is what it would look like.
Ben & Jerry’s does some laudable charity work, its foundation funds the Vermont Community Action Team Grant Program, which supports social service organizations, cultural, recreational, arts programs and more in the state, with a focus on underserved communities. goes.
It has also carved out a profitable niche as a “socially conscious” company – acknowledging issues and politics dear to the hearts of the progressive elite. The ice cream biz is competitive, and the days when over 31 flavors were enough to sway you are long gone.
But if you’re going to make a public display of ridicule of people whose policies don’t align with your lofty values, consistency is key.
Activists argue about human rights abuses against Palestinians that putting Israel on the blast is inconsistent with a parent company, Unilever, which does extensive business in China. The country has been repeatedly called upon by human rights groups to persecute Uighurs, among other repressive policies.
One wonders if pecan resistance, promoting inclusivity, equality and justice for the LGBTQ community, is a popular flavor in Malaysia, where Ben and Jerry’s is sold. Homosexual acts are illegal there, and last month, a government task force proposed amendments to sharia law to take action against social media users for insulting Islam and “promoting the LGBT lifestyle.”
Mixing progressive politics with ice cream has paid off very well for Ben & Jerry’s, but when it picks up policies for Target, the veil of wisdom melts like a dish of Half Baked.