San Jose, 8 December. Costa Rican tourism entrepreneurs expressed confidence this Thursday that there will be more visits in 2023 after a series of tours through North America and Europe to promote the country.
Official data indicates that between January and September 2022, 47,024 German tourists, 41,353 Spaniards, 21,932 Dutch and 40,835 Mexicans visited Costa Rica, figures that closely match those of 2019, the previous year due to the pandemic. Were without
The Proimagen-Futuropa group, with the support of the state-owned Costa Rican Tourism Institute (ICT), indicated that part of its strategy to visit the countries is to spread the beauty of Costa Rica, as well as promote construction, reform and strengthening Is. of Costa Rica’s image as a tourist destination.
The trade group indicated in a statement that it expects tourists to Costa Rica “by 2023 to exceed historic arrival figures.”
Daniel Chavarria, President of Proimagen-Futuro Europe, highlighted the importance of having face-to-face promotion experiences again after the pandemic.
According to Chavarría, the aggressive restoration work also takes into account moving to the United States because it is the most important market for Costa Rica.
“After the pandemic, the resumption of face-to-face visits is vital, as they are important opportunities for companies to establish, update and build loyalty to their business relationships. As the US is the most important market in Costa Rica, due to demand, proximity and air connectivity, many tourism entrepreneurs are interested in promoting themselves and doing business in that market and providing them the platform is important,” Chavarria said.
Tourism is one of the main engines of the Costa Rican economy. Before the health crisis, the country of 5.1 million inhabitants received more than 3 million tourists each year and tourism employed some 400,000 people.
According to ICT, the figures are set to recover during 2022 and are close to equaling those registered before the pandemic.