Wednesday, March 29, 2023

Eston Martin F1 regains competitiveness and brand shares rise

Lawrence Stroll seems to have converted and updated this story. “Win the Lord so the price goes up on Monday.” Well, to win or to create an illusion that it can do so… although in reality it is purely coincidental. Alonso’s performance did not lead to more cars being sold, but reflected in the price of the part that follows below.

Aston Martin Lagonda Holdings and the Aston Martin F1 team are two companies with no other connection than a name and some common shareholders and above all the same man as the main member of both: Laurentius Stroll. Well, there are some financial links (sponsorship, as Aston Martin previously had with Red Bull) and marketing.

Strolla owns 28% of Aston Martin shares. He recently increased his stake when the founder and largest owner of the Chinese Geely group began investing in the brand and aspired to be a relationship partner. Lawrence did not want to lose control.

After losing more than $1 billion in three years, the stock plummeted. It divided more than 17 of its initial value. Aston is a company with debt equivalent to half of its turnover, slightly above, and which needs strong investment to renew its models. However, the decision on electric sports cars and the cessation of production of the three main models, which are considered obsolete, have stimulated the market again.

That happened last Wednesday and, since then, the value of the action has risen. From 201.1 pounds per share, to 276.1 pounds per share on Monday. It is a 38% increase. And this can be seen in the number of ounces traded, almost 8,600,000 this Monday, which suggests that the price will continue its trajectory… although it is far from more than 4,000 pounds per share with which the firm can recover. The bag came out.

Fashion magnate Lawrence Stroll is a car lover. He had the exclusion of Tommy Hilfiger, Michael Kors or Polo Ralph Lauren. His car collection is incredible and he even became one of the owners of the Mont-Tremblant circuit in Canada. They say that when he noticed his private jet on the bridge of Gstaad, where he has a chalet, he did not hesitate to develop an extension of the length.

It is certainly Martin Aston, the biggest challenge has been raised. And it is possible that the leap in competitiveness that the F1 team has taken has helped it to race in a club brand of sport. As a result, shares rose 15% this Monday.

Nation World News Desk
Nation World News Desk
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