Saturday, November 27, 2021

‘F9’ could be a blockbuster Hollywood needs to start a film.

LOS ANGELES – In February 2020, Universal Pictures used the Super Bowl Burn a marketing match The latest installment in the “Fast and Furious” franchise, under “F9”. With any luck, the studio hoped, the film would roar in theaters a few months later and gross more than $ 1 billion worldwide, as did a predecessor, “The Fate of the Furious” in 2017.

But the epidemic had other plans. Some rival studios created confusion about their release schedule, but Universal surprised Hollywood by postponing “F9” for a full year in early March 2020. “It was a very unpopular decision,” said Donna Langley, chair of Universal Filmed Entertainment Group, in a recent phone interview. “A lot of people didn’t really agree with me.”

It was a decision of more than $ 350 million between production and marketing costs, and Ms. Langley, like everyone else at that stage of the epidemic, was operating in the dark. “It was really a gut call,” she said.

More and more, it looks like the right one: Over the weekend, ‘F9’ hit theaters in eight international markets, including China and South Korea, and sold an estimated $ 162 million in tickets – a blockbuster result that signaled a return in the summer. gave. Hollywood, which during the epidemic was largely subdued as a supplier for streaming services. “F9” collected $ 135 million in China alone, 33 percent more than the initial total of “Fast and Furious Present: Hobbs and Shaw” in 2019. The most recent film to gross more than $ 100 million in its first three days in China. Disney-Marvel had “Avengers: Endgame” in 2019.

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Directed by Justin Lin, ‘F9’ will hit North American cinemas on June 25, the longest delay between a foreign Hollywood debut and a domestic film. Reason: The release of “F9” in China over the weekend allowed Universal to overtake the country’s usual summer blackout on imported films, which would begin around July 1, the 100th anniversary of the founding of the Communist Party of China. Movie theaters in China are being ordered to show patriotic films with titles such as “The Sacrifice” and “The Red Sun” at the time.

As Hollywood ponders on how to reinvent cinema now, as theaters are starting to operate again with normalcy, a lot of talk happened about the “right movie at the right time” Huh. It was not Christopher Nolan’s cerebral “Tencent”, which was released by Warner Bros. in September. An old-fashioned monster mash-up, “Godzilla vs. Kong,” attracted huge crowds last month, but the results were bleak because it was available simultaneously on HBO Max.

Can “F9” be the one? It will be run exclusively in cinemas and feature action sequences designed specifically for the big screen. One of the film’s cars has an actual rocket engine attached to its roof.

“It feels like a big, early summer, festive out of school,” Ms. Langley said of the sequel. It finds Vin Diesel’s marble-faced Dom Toretto confronting his younger brother Jacob (John Cena), an assassin who is working with the villain Cipher (Charlize Theron). Michelle Rodriguez returns as Brooding Letty. Tyres Gibson, Helen Mirren and Ludacris also star.

Nation World News Desk
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