First it was Elon Musk and Twitter. Now it’s up to Mark Zuckerberg and Facebook. Boxing match between the two tycoons? No, what’s better is a good identity struggle. Now Facebook is redesigning its visual identity.
The company modifies the logo, presents a new color palette and introduces a new, renewed iconographic system.
This is just the first phase of a revamp aimed at presenting a unified identity across the platform.
Facebook is redesigning its visual identity. That’s how it is.
In this first phase, the company presented its new logo; accompanied by a new wordmark and a new color palette; wider and with blue in the middle and a new symbol system; which now have more dimensionality.
Facebook wants to renew its brand, highlight the elements it already has and unify the way the platform comes to life. Many small changes that together represent a new identity for the company.
Redesign of the logo
The new logo has undergone minor changes compared to the previous version. A new flat blue tone with no gradient for the background and a new letter F with a little more presence within the circle. These are the most visible changes at first glance.
The text logo also presents itself in a new look and leaves the condensed style of typography behind. They used their custom font Facebook Sans to redesign it to match the logo changes. Everything united.
The new palette focuses on its color: blue
Blue is still the color of Facebook. They don’t switch to a different color like Twitter did. The battle has been won as now only Facebook uses blue.
A new range of shades and blues appears in the palette. This gives more flexibility to the brand, which has previously been firmly anchored in a single blue. There have been modifications before, but never with such a wide new range of colors.
The new colors enable contrasts and are optimized for accessibility.
New iconographic system: Emojis with dimensionality
According to the new color palette, the company designed a completely new iconographic system to adapt it to different uses.
One of the most important changes is the platform’s emojis and reactions. Now they have more dimensionality and expressiveness, somewhat reminiscent of Android and its new 3D logo. In any case, the updates to these emoticons are in the testing phase and will be released in the coming months.
In addition, a whole system of more functional and less entertaining symbols is presented. These are not dimensional, but rather two-dimensional and can therefore be applied to very small sizes.
The new system comes to life in the application
These changes are initially visible in your application. This is where Facebook’s new visual system comes to life: logo, colors and emojis. Nevertheless, the new logo can now be seen on the company’s web platform.
The ultimate goal of this rebrand is to provide billions of users with a more consistent and engaging experience when interacting on the platform.