If you watch more and more Reels on Facebook or Instagram, you’re not alone, The battle for vertical video started very unfavorably for Meta, but everything indicates that the numbers are rising and Zuckerberg’s company is happy with the increasing amount of time users spend on its vertical video platform.
TikTok is undoubtedly the king, but the meta is soon looking to catch up. That’s why the company is investing big bucks in its artificial intelligence engine, which among other things decides what videos users will watch next. wall street journal It had access to internal documents that show Meta, in addition to being satisfied with the results in the short term, has noticed that people are eager to see vertical videos on Facebook, not Instagram.
The important point in developing the platform is to decide which video will be the reason why people will not leave the application. It’s a nearly impossible mission when it comes to choosing from millions of videos, but Meta’s AI is quickly getting pretty good. The challenge is huge if one considers that TikTok continues to be the most downloaded app on the entire planet.
return of meta
Meta, which recently underwent a restructuring and had to lay off 11,000 workers, will report its 2022 fourth quarter results next week. It’s an important moment for the company, especially considering that it was exactly a year ago when it began its decline and announced that, for the first time in its history, Facebook had lost users.
The announcement was followed by a contraction in the pace of hiring and processes to spot underperforming employees.
Although vertical video holds promise for Reels Meta, it isn’t going to improve the company’s revenue in the short term. the reason is simple and he takes it again WSJ: ads in reels only Still cheaper than advertising on other types of content,
If the numbers are accurate and show that Meta is leading the vertical video battle, it will very likely make them official during the results presentation next week. If Meta corrects the course and there is no loss, neither in users nor in income, it will be half way to come back strong, rebound on the stock market and now, completely take the crown from TikTok. and even time to focus on the metaverse’s version of Zuckerberg’s hypothesis.
